Nickelodeon Celebrates Highest Rated May Since 2002

Nickelodeon Celebrates Highest Rated May Since 2002

May '06 kids 2-11 ratings grew +7% vs. May '05

Nick's TurboNick Broadband Service breaks record for the highest monthly streams ever with over 21 million streams in May '06

Network Leads Basic Cable Pack by +65% Within Nick Total Day*

NEW YORK, June 1 /PRNewswire/ -- Nickelodeon continues its dominance in the kid market, finishing May '06 with a 3.8 kid 2-11 rating/1.2 million viewers, up +7% in rating and +8% in impressions above last year, its highest May ratings performance since 2002. Nick dominated among kid-targeted networks among the core 2-11 demo, besting Disney (2.3 kid 2-11 rating/742,000 viewers) by 65% and Cartoon (1.9 kid 2-11 rating/628,000 viewers) by 97% within Nick Total Day*.

Additionally, Nick.com recorded its second most visited month ever to the site, logging nearly 14.5 million monthly unique visitors in May '06, an increase of +86% above last year and +9% above April '06. TurboNick, Nickelodeon's broadband video service on Nick.com, had its best month ever with over 21 million video streams, beating the previous highest month, March '06, by 23%. The #1 stream for the month was vignettes for The Fairly Odd Parents' special Fairy Idol, which captured nearly 2 million streams. In addition, the Fairly Idol - Fast Fame! game was the #1 game on Nick.com with over 5.1 game plays, contributing to the nearly 77 million total game plays on Nick.com in May '06. Nick VOD also captured 7 million views in May '06, solidifying the Nickelodeon brand on multiple platforms.

Events propelling Nickelodeon television to it's biggest monthly year-to- year growth since August 2004 included:

Nickelodeon's animated hit series, The Fairly OddParents, which hit a high note on multiple platforms with the "Fairy Idol" one-hour TV event. The special, which aired Friday, May 19 at 8 p.m. (ET/PT), drew a total of 5 million total viewers (P 2+, up +80% over last year) and more than 3 million kids, and ranked as the top program of the day on all of TV (cable and broadcast) among kids 2-11, kids 6-11 and tweens 9-14.

The #1 animated series on all of TV among boys 9-14, Avatar, posted double digit year-to-year gains in May. Avatar, currently in its second season, averaged a 5.2 tween 9-14 rating/1.1 million viewers in its Friday night time period, up +23% in rating and +26% in impressions over last year. Among boys 9-14. the show posted even bigger year-to-year growth, up +25% with a 6.8 boy 9-14 rating.

The #1 pre-school program on all of TV among kids 2-5, Go, Diego Go!, posted double digit year-to-year gains in May. Go, Diego Go! averaged a 7.9 Kid 2-5 rating/1 million viewers during its 9:30 AM telecast in the Nick Jr block, up +18% in rating and +21% in impressions over last year. Go, Diego Go! is celebrating its third consecutive quarter as the top pre-school program among kids 2-5 on all of TV. Since the show premiered back in September 6, 2005, it has finished #1 among kids 2-5 in 4Q05, 1Q06 and in 2Q06-to-date (March 27-May 7).

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

* (Nick Total Day = Mon-Thurs 630A-9P, Fri 630A-10P, Sat 6A-10P & Sun

6A-9P)

Source: Nickelodeon

CONTACT: Mia J. Best of Nickelodeon Communications, +1-212-846-7742

Web site: http://www.nick.com/

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