Mercury Media and Expo TV Announce Partnership to Drive Next-Generation DRTV Success

Mercury Media and Expo TV Announce Partnership to Drive Next-Generation DRTV Success

NEW YORK and SANTA MONICA, Calif., June 21 /PRNewswire/ -- Mercury Media, the leading long-form direct response television media buyer, and Expo Communications (http://www.expotv.com/), the largest video destination for product research and demonstration, announced a long-term partnership to help lead the evolution of Direct Response Television (DRTV) onto Video on Demand (VOD), announced Mercury president Steve Nober and Expo TV president Bill Hildebolt.

"VOD has matured as a product, and offers unique advantages for our clients and their customers, especially when combined with a trusted consumer destination like Expo TV. It's another great form of measurable, accountable advertising," said Nober. "Mercury Media takes advantage of new media platforms by partnering with innovators like Expo to ensure that our clients' growth accelerates in this dynamic market."

"Many of the most exciting trends in advertising today - longer-form content, direct consumer interactivity, and informative product demonstration - have been pioneered in DRTV by leaders like Mercury Media," added Hildebolt. "Through our partnership, Mercury Media continues to demonstrate their leadership role in developing effective ways to reach new customers for their clients."

Mercury and Expo TV have been working together since Expo TV's launch in 2004. Expo TV is available in more than 13 million homes through cable and other distribution partners, offering video content from advertisers, experts and its consumer community.

Some of the programs that Mercury clients will be engaged in through Expo TV during coming months include:

-- exclusive VOD special consumer offers;

-- promotional marketing campaigns driving to long-form awareness and
viewership of Mercury clients;

-- industry-leading reporting of "on demand" viewing results that allow an
unprecedented opportunity for Mercury clients to understand how
customers are engaging with their content.

"It's no longer okay to say, 'Let's wait and see.' The interactive future is upon us now," said Nober. "In 18 months, Expo TV has become the largest direct marketing platform on VOD. With that platform in place, we're even more excited about what we will be able to offer our clients on Expo TV in the next 18 months."

About Mercury Media

Founded in 1989 by John Cabrinha and Dan Danielson and based in Santa Monica, CA, Mercury is one of largest independent, privately held media buying agency serving the direct response television advertising industry. The Company plans and buys both long-form and short-form media on behalf of clients, ranging from traditional direct marketers to Fortune 1000 companies, serving as a guide throughout the entire process. More information on Mercury can be found at http://www.mercurymedia.com/.

About Expo Communications

Expo Communications is the first video commerce destination built for an on-demand world. Featuring the best product demonstration and consumer information on video, the network is available in over 13 million television homes through partnerships with Comcast, Charter, Adelphia and other cable providers and multi-channel distributors, as well as on broadband at http://www.expotv.com/. Expo provides a smart, trusted environment for viewers, offers advertisers an accountable, interactive opportunity to connect with a highly targeted consumer, and provides a turnkey multi-platform commerce destination for distributors. More information about the company can be found online at http://www.expotv.com/.

Mercury Media Contact:
Lea Goodsell, 760-774-2999
leag@transactionalmarketing.com

Expo Communications Contact:
Thi Luu, 212-905-8951
tluu@expotv.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Expo Communications

CONTACT: Lea Goodsell for Mercury Media, +1-760-774-2999,
leag@transactionalmarketing.com; or Thi Luu, Expo Communications,
+1-212-905-8951, tluu@expotv.com

Web site: http://www.expotv.com/

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