Industry Veterans to Pioneer New Media Model

Industry Veterans to Pioneer New Media Model

CANNES, France, June 21/PRNewswire/ --

- Ready-To-Air Commercials Will Make Video Advertising Fast, Easy and
Affordable for Local Businesses Across Europe

Spotzer Media Group, BV today announced plans to launch an online
business dedicated to making it fast, easy and affordable for local European
businesses to advertise with video on television, websites, narrow casting
networks, cell phones and other mobile devices such as mp3 players. The
Amsterdam based company made the announcement at the Cannes Lions
International Advertising Festival in Cannes, France.

Spotzer intends to pioneer a "ready-to-air" approach to video advertising
that will enable clients to rent and run a professionally designed and
produced advertisement for as little as Euro 500. Clients will be able to
select "off the shelf" a pre-produced video commercial which they can then
personalize through the company's state of the art production facilities.
Advertisers will also be able to create a complete media plan and purchase
air or media time through Spotzer. Clients will be able to complete the
entire process online through the group's website (www.spotzer.com) in less
than 30 minutes.

Spotzer is led by Thed Lenssen, one of Europe's most highly acclaimed
commercial directors, and John Mezzina, former Young & Rubican creative
director and co-founder of Mezzina/Brown, a New York based agency. Lenssen
has directed commercials for Heineken, Philips, Volkswagen and many others
and is the founder of The D-Films and Snoep Films, both based in Amsterdam.
He has won numerous awards including three Cannes Lions. Mezzina's former
clients included RJR Reynolds, Allied Domecq, Goldman Sachs and Intel.
Mezzina also founded FreeRide.com, an innovative Internet advertising
company.

"As a result of digital technologies and the rapid proliferation of new
media, advertisers across Europe can now buy highly desirable spots on an
extremely local basis," explained Lenssen. "The rates are remarkable: for
example, a 30 second prime time spot on MTV, running only in the city of
Rotterdam, costs as little as Euro 25. However, no matter where you are in
Europe, producing a commercial suitable for such a spot today still requires
an upfront investment of at least Euro 20,000 and possibly much more."

"Based on our long experience making commercials on a pan European basis,
we believe there is a huge opportunity to break the barriers preventing local
businesses from harnessing the power of video advertising," Lenssen
continued. "The key will be providing a library of modularly designed,
pre-produced commercials that advertisers can rent from us and then easily
personalize with their specific information or branding materials. Our basic
license will cost only a few hundred Euros. It will entitle exclusive use of
an ad in a limited geographic area and for a limited period of time. Longer
or greater exclusivity will be available but will cost more."

The Spotzer commercial library will include category defining ads which
can be customized for use by any particular business of the category
targeted. The library will also include more thematic or universal ads which
can be customized for use by businesses in a variety of categories.

"By spreading the cost of production over multiple advertisers, in
different geographic markets, different industries, and at different points
in time," added Mezzina, "we can dramatically lower the cost of advertising
for local businesses. We will also greatly increase the ability of local
advertisers to experiment with video advertising and with specific messages
and medium. The quality of the video ads available to local businesses will
improve as well."

"In the same way that companies such as E-Bay and Google have shown that
the aggregate spending power of the "little guy" is enormous," said Lenssen,
"we expect to tap into significant new resources for video advertising by
empowering local businesses, a segment traditionally ignored by advertising
agencies." "At the same time," concluded Mezzina, "by developing a
self-service process that clients completely control through our website, we
expect to capitalize on growing consumer comfort with accessing services and
conducting business transactions online."

Spotzer, which is backed by venture capital, is finalizing plans to
roll-out its online services starting in the early part of 2007. The group is
focused on several of the largest media markets in Europe and in particular
on countries having large populations of local businesses as well as an
attractive mix of old and new media selling spots on a local basis.

"Though we have been developing in stealth mode," Lenssen added, "we have
already been approached by an interesting collection of potential media
partners who seem highly motivated to accelerate the sale of media to local
businesses. We believe our ready-to-air model, if executed properly, will
prove useful to cable companies and broadcasters as well as emerging media
such as narrow casting networks and cell phone carriers. We expect to
announce shortly our first distribution alliances."

Contact Information:

Frank Witte
Creative Venue
+31-(0)20-452-5225
f.witte@creativevenue.nl

Leah Goudsmit
Spotzer Media Group, BV
+31-(0)6-251-042-52
leah@spotzer.com

Source: Spotzer Media Group, BV

Contact Information: Frank Witte, Creative Venue, +31-(0)20-452-5225, f.witte@creativevenue.nl. Leah Goudsmit, Spotzer Media Group, BV, +31-(0)6-251-042-52, leah@spotzer.com

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