Hatchling Studios Unveils Expansion Into 2D Animation With Two New Properties

Hatchling Studios Unveils Expansion Into 2D Animation With Two New Properties

'Store 118' and 'Modred's Isle' Tapping Into Burgeoning Mobile Media Following Web Success of 'Norman Rockwell Code' Film Spoof

PORTSMOUTH, N.H., June 20 /PRNewswire/ -- Following the success of several 2D projects for Liberty Mutual, Prudential Securities and the popular web comic Ctrl+Alt+Del, CGI animation studio Hatchling Studios announced the development of "Modred's Isle" and "Store 118," two animated short series targeted exclusively at mobile media distribution.

"Modred's Isle," which will debut in July, is a parody of the reality-based TV shows that are very popular in the US. It features a team of villains, a team of heroes, and one unwitting human who thinks he is going on a standard game show with a fantasy theme, only to find himself in the midst of real-life battles between Trolls, Orcs, Faeries, and Wizards. The series is the collaborative creation of Hatchling CEO Marc Dole and Director Zack Pike. Pike is also the Creator and Director of Hatchling's 3D short film "The Toll," which will debut in summer 2006.

"Store 118" follows a group of co-workers as they are forced to deal with the monotony and frustration that comes from working retail in the nation's largest mega-store. The series was co-developed by Dole and Pike.

Premiering on the web the same day as The Da Vinci Code, "The Norman Rockwell Code" is a 35-minute film spoof of the global best-seller. Highlighted in "The Must List" in Entertainment Weekly, the film has garnered over half a million hits since its bow. The film is available for viewing at http://www.thenormanrockwellcode.com/.

By expanding the company's roster to include "traditional" 2D animation, Dole plans to diversify the company's artistic palette. Hatchling is building its 2D staff for upcoming projects and is in discussions with studios and networks about other potential projects that would utilize both 2D and 3D animation.

ABOUT HATCHLING STUDIOS

Hatchling Studios is a full service digital animation company founded in 1999 by Marc Dole, a former Director of Computer animation for a stop-motion animation company. Hatchling has developed properties for a broad range of mediums, including:

- Feature Films
- Short Films
- Mobile Content
- Television
- Direct-to-Video
- Webisodes

Hatchling Studios has also provided cutting-edge 3D animation for such corporate clients as Bose, Fisher-Price, Reebok and Sierra Mist.

For information contact:
Irene Dean/Jane Ayer
Jane Ayer Public Relations
(310) 581-1330 x102
irene@janeayerpr.com

Source: Hatchling Studios

CONTACT: Irene Dean, irene@janeayerpr.com, or Jane Ayer, both of Jane
Ayer Public Relations, +1-310-581-1330, ext. 102, for Hatchling Studios

-------
Profile: intent