Crunch Fitness Taps Scratch Access for Music Programming

Crunch Fitness Taps Scratch Access for Music Programming

NEW YORK, June 13 /PRNewswire/ -- Crunch Fitness has contracted Scratch Access, a full service music and lifestyle consulting group, to provide a groundbreaking music programming service for its 30 locations nationwide.

Each month, Scratch Access provides Crunch Fitness, a national chain of health clubs, with a package of customized mixes created from top club DJ talent across the country. The music features high energy DJ sets designed specifically for Crunch's in-gym experience. Scratch's mixed music includes a wide variety of music genres including rock, hip hop, house, 80s, and more.

"Crunch is known for fusing entertainment and fitness to create an environment where working out is fun," said Rebecca Rothman, director of marketing for Crunch Fitness. "Scratch Access is the ideal partner for customizing music programming to enhance the gym experience for our members."

Crunch Fitness' relationship with Scratch began when it hired Scratch to book club DJ talent in its gyms during peak hours. Crunch found that its guests loved the enhanced entertainment in the gym atmosphere. It was cost prohibitive, however, to book DJs everyday in each location. With this in mind, Scratch created a monthly music service to give Crunch high energy music programming under a cost effective platform. Now all Crunch Fitness locations feature music programmed and mixed by top club DJ talent every hour of the day.

For more information on what Scratch Access can do for you, contact Michael Cannady, Director of Business Development at Scratch Access, at mcannady@scratch.com.

About Crunch:

Crunch Fitness (www.crunch.com) is a bold and vibrant expression of fitness, fashion, music, entertainment and style. Based in New York City, Crunch operates 30 locations in New York, Boston, Atlanta, Miami, Chicago, Los Angeles, San Francisco and Washington DC. Crunch has a philosophy of "no judgements" and an environment that warmly welcomes people from all walks of life, regardless of shape, size, sex or ability. Renowned for fusing fitness and entertainment, Crunch continually changes the way the world looks at exercise, creating programs like the Firefighter Workout, Cardio Striptease and Cycle Karaoke. The Crunch brand also incorporates original apparel and accessories for men and women, Crunch Magazine, chart-topping exercise videos, music compilation CDs and a lifestyle book series.

About Scratch Access:

Scratch Access (www.ScratchAccess.com) is a full service music and lifestyle consulting group offering services and products grown out of its urban, music, and lifestyle expertise. Scratch helps brands unlock the power of music by creating and executing innovative marketing programs. Created based on the success of Scratch DJ Academy (www.scratch.com), Scratch Access has a talent network of over 400 professional and celebrity club DJs. Scratch's services include ideation, consulting, music programming, talent booking, and event management. To date, Scratch Access has executed unique programs for ESPN, Truth, Royal Caribbean Cruise Lines, Bloomingdale's, Pepsi and more.

Source: Scratch Access

CONTACT: Jed Wallace, Publicist, +1-310-234-3200, jwallace@mphpr.com,
for Scratch Access

Web site: http://www.crunch.com/

Web site: http://www.scratch.com/

Web site: http://www.scratchaccess.com/

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