Creative Introduces ZEN Aurvana - In-Ear Earphones Deliver Rich, Detailed Audio Playback and Eliminate 90 Percent of Ambient Noise

Creative Introduces ZEN Aurvana - In-Ear Earphones Deliver Rich, Detailed Audio Playback and Eliminate 90 Percent of Ambient Noise

Ideal for Use with Any Creative ZEN and All Other MP3 and Media Players

MILPITAS, Calif., June 19 /PRNewswire-FirstCall/ -- Creative Technology Ltd. (NASDAQ:CREAF), a worldwide leader in digital entertainment products, today announced the ZEN Aurvana in-ear earphones. Engineered to provide premium audio quality superior to that of earphones costing up to 70 percent more, the ZEN Aurvana in-ear earphones will be available at us.creative.com this month for only US$99.99.

"We designed the ZEN Aurvana in-ear earphones to be incredibly lightweight and comfortable and to provide audio quality and noise reduction that's superior to other earphones costing in excess of $150," said Brad Anderson, director of product marketing for Creative. "Try the ZEN Aurvana in-ear earphones on your next flight and you'll be amazed by how much noise is completely blocked out and by the remarkable audio quality that you get for under $100. Plus, you don't have to deal with the fatigue and discomfort of cumbersome headphones or poor-quality earbuds, because the ZEN Aurvana in-ear earphones offer an extremely secure, comfortable fit."

ZEN Aurvana in-ear earphones are ideal for use with a Creative ZEN or any other MP3 or portable media player. Each set of earphones includes three different sizes of contoured silicon earbuds that ensure a secure, comfortable fit and excellent acoustic seal. Creative AuraSeal noise isolation technology blocks up to 90 percent of ambient noise, letting users hear the subtle audio nuances of their favorite music at considerably lower volume levels.

Designed with high-performance balanced armature drivers, which were originally developed to provide crystal-clear audio reproduction in hearing aids, the ZEN Aurvana in-ear earphones feature oxygen-free copper cable and gold-plated plugs to ensure a pure signal path and stunning audio reproduction at all volume levels. The ZEN Aurvana in-ear earphones deliver a frequency response of 20Hz to 20kHz, sensitivity of 115 dB and noise isolation of up to 20 dB.

Pricing and Availability

The ZEN Aurvana in-ear earphones will be available this month at Amazon.com, buy.com, Fry's Electronics, J&R and us.creative.com for only US$99.99. The product includes six sets of alternate earbuds (two pairs of each size), a sturdy travel case, an airplane adapter and a cleaning tool. For more information on Creative products, please visit www.us.creative.com.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster(R) sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN and MuVo(R) portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative Sound Blaster, ZEN, Aurvana, AuraSeal,, and MuVo are trademarks or registered trademarks of Creative Technology Ltd. in the United States and other countries. All other brand or product names are the property of their respective owners.

Source: Creative Labs, Inc.

CONTACT: Phil O'Shaughnessy of Creative Labs, Inc., +1-408-546-6773, or
poshaughnessy@creative.com

Web site: http://www.us.creative.com/

Web site: http://www.creative.com/

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