Trident's HiDTV(TM) Powers Haier's New ATSC LCD TVs

Trident's HiDTV(TM) Powers Haier's New ATSC LCD TVs

SUNNYVALE, Calif., June 19 /PRNewswire-FirstCall/ -- Trident Microsystems, Inc. (NASDAQ:TRID) a worldwide leader in the development of advanced digital TV technology for the consumer digital video marketplace, today announced that Haier, China's leading consumer electronics brand, has chosen Trident's HiDTV(TM) and SVP(TM) EX ten-bit video processor featuring the Digital Cinema Reality Engine (DCRe(TM)) to power its new family of ATSC LCD TVs for North America. The first models, the 26-inch HLH26ATBB and 32-inch HLH32ATBB, are now available and will soon be followed by two additional 42-inch models, 42EP25BAT and 42HP25BAT.

"Our new LCD TVs require outstanding video image quality and ATSC software stability. We are very impressed by Trident's HiDTV(TM) and SVP(TM) EX performance," said Mr. Yu Zida, Vice President of Haier. "Trident's solution offers us uncompromising analog and digital HDTV picture quality. It gives Haier's new LCD TV family a real advantage in this highly competitive LCD TV market. We are confident that by focusing on not only cost but also video quality our product family will be very successful in the North American market."

"We are extremely pleased that Haier, China's premiere consumer electronics brand, has chosen HiDTV(TM) and SVP(TM) EX in their new line-up of advanced ATSC LCD TVs," said Dr. J.H. Chang, president of Trident Microsystems, Inc. "Haier has taken full advantage of our superior video quality and high-level of integration in its new line-up of LCD TVs. They are delivering exceptional performance at a cost point that is very affordable for mainstream consumers."

The HiDTV(TM) + SVP(TM) EX combination features advanced high-definition MPEG2 decoding, system processing and video processing features to deliver exceptional video fidelity and system functionality including:

* 180MHz, 32-bit, MIPS processors to handle the most demanding system and
application software.
* HD-level MPEG2 video decoding engine.
* Up to twelve-bit display control to support the most sophisticated
flat-panel displays.
* Ten-bit, dual-channel scaler to ensure crisp images regardless of the
display resolution.
* Ten-bit, dual-channel color processor with blue-stretch, green-stretch,
skin-color correction and white-balance control to offer vivid, bright
colors previously available only in the most sophisticated
internally-developed designs of consumer electronics OEMs.
* Advanced, content-adaptive 3D noise reduction to dramatically reduce the
popping and crackling that is especially prevalent on today's LCD TVs.
* Enhanced horizontal and vertical sharpness controls that set a new level
in sharpness for advanced TVs.
* Full-screen, 16-bit, bit-mapped OSD powered by a high-performance
2D-graphics accelerator to enable beautiful, intuitive, windows-based
user interfaces that enhance the functionality of advanced TVs.

Forward-Looking Information

This press release contains forward-looking statements, including statements regarding Trident's expectations for the DPTV(TM) market and designs for the DPTV(TM) product. The forward-looking statements above are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include, in particular, trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow- on products, Trident's success in implementing planned production, as well as competitive pressures, including pricing and competitors' new product introductions. Additional factors that may affect the Electronics' business are described in detail in the Electronics' filings with the Securities and Exchange Commission.

About Haier Group

Haier Group, established in 1984 in Qindao (P.R. China), about 400 Km north-east of Beijing, has become the fifth largest producer of electric appliances in the world by volumes. Haier, which was the first Chinese company to conquer the global market, has 30,000 employees and has divisions in 165 countries, 89 product lines and 13,000 products that range from electric appliances, LCD and Plasma TV, air conditioning systems, DVD players and cell phones.

About Trident Microsystems, Inc.

Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits (ICs) for CRT TV, LCD TV, PDP TV, HDTV, and digital set-top boxes. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com/.

Source: Trident Microsystems, Inc.

CONTACT: Peter Wicher of Trident Microsystems, Inc., +1-408-991-8800, or
public_relations@tridentmicro.com, or investors, investor@tridentmicro.com, or
Technical Support, techsupport@tridentmicro.com

Web site: http://www.tridentmicro.com/

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