ViewNow Licenses Buena Vista Pay Television Titles for VOD

ViewNow Licenses Buena Vista Pay Television Titles for VOD

ENCINO, Calif., June 19 /PRNewswire/ -- ViewNow, a leading Video on Demand (VOD) programming provider, today announced an agreement with Buena Vista Pay Television to offer Disney studio content to both the Telco and Cable television markets. ViewNow has also received licensing rights that will allow consumers ordering Disney VOD titles a 72 hour viewing period. This industry first contractual arrangement allows the consumers to view the film as many times as they choose for a 72 hour period with full VOD functionality.

The agreement brings ViewNow a hugely popular content collection from Disney, including titles from Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films, and Pixar Animation Studios. This licensing deal will include such popular VOD Titles as Pirates of Caribbean 2: Dead Man's Chest and the animation film Cars which will be coming to ViewNow Affiliates. Some of the first films available to ViewNow Affiliates will be The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Eight Below, and Chicken Little. Buena Vista Pay Television's content gives ViewNow the most in-depth and comprehensive line up of Studio VOD programming.

"Along with Buena Vista Pay TV's titles", says ViewNow CEO Steve Roberts, "ViewNow licenses, encodes, and distributes content from Warner Bros, New Line Cinema, 20th Century Fox, Paramount, NBC/Universal, Dreamworks, and many other Independent studios in MPEG 2, MPEG 4 (H.264), and VC1 encoded formats".

ViewNow's unique ViewTrak(TM) solution is a trusted system that provides all of the viewing, accountability and standard measurement metrics cited by Affiliates and Studios as the critical information they need to successfully manage their businesses. "ViewTrak reporting gives carriers a wide array of data on customer VOD viewing habits", says ViewNow President Larry Holeman, "including what was watched, where and when it was watched with all data reported in real time 24/7". ViewTrak's usage reports include total views by program, views by time of day, total number of unique households, average minutes watched, and usage of trick mode functions. ViewTrak's real-time measurement of consumer behavior is anonymous and reported in aggregate to protect customer privacy.

About ViewNow

ViewNow, a Kasenna company, is a Video on Demand programming, management, and marketing services company serving telco and cable TV markets nationwide. ViewNow has long-term, full output agreements with major motion picture studios and other programming providers. ViewNow offers a turnkey solution for delivering VOD programming inclusive of programming acquisition, encoding, programming management, and transport via satellite to its affiliates. ViewNow affiliated companies have access the most extensive library of marketing support materials for VOD, customer acquisition, and VOD functionality. Using its proprietary software suite, ViewTrak(TM), ViewNow offers its affiliates the capability to track programming activations on a real time basis. For more information, visit www.viewnow.tv.

Source: ViewNow

CONTACT: Steve Curran, Vice President of Business Development of
ViewNow, +1-541-330-6909; or Kim Harbin, Vice President of Publicity of Buena
Vista Pay Television, +1-818-460-5066; or Jim Carlson of Carlson & Co. Public
Relations, +1-303-221-8133, or cell, +1-720-220-7753, or jim@carlsoncopr.com,
for ViewNow

Web site: http://www.viewnow.tv/

Web site: http://www.kasenna.com/

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