Brand Study Ranks Rockford Fosgate Speakers Second in Consumer Brand Image, Preference and Value

Brand Study Ranks Rockford Fosgate Speakers Second in Consumer Brand Image, Preference and Value

TEMPE, Ariz., June 8 /PRNewswire-FirstCall/ -- Rockford Corporation (NASDAQ:ROFO) announced that an independent branding study conducted for auto manufacturers ranks the Rockford Fosgate mobile audio speaker brand second out of 18 speaker brands in brand preference and brand image by people familiar with the brands. In addition, the company also ranked second in brand value based on how many car owners would pay more to have a Rockford Fosgate speaker system in their vehicle. The Planning Edge, a Birmingham, Michigan-based consulting and analysis firm, conducted the study in late 2005.

"We are extremely pleased that an independent study conducted with a wide variety of vehicle owners with varying demographic characteristics would show such a strong connection to our brand," said W. Gary Suttle, president and CEO, Rockford Corporation. "The Rockford Fosgate brand's ability to enhance the image of new vehicles bodes well for our current and future OEM (Original Equipment Manufacturer) partners who are looking for ways to differentiate their vehicles with branded sound systems in an increasingly competitive new vehicle market."

Said Michael Schmall, Managing Partner, The Planning Edge, "What we found to be most interesting in this portion of the study was that the Rockford brand also scored consistently in the top five of brand image, brand value and brand preference for stereos -- and they aren't even in that part of the business. That speaks to the overall strength and perception of their brand and the value that is placed on it in the mobile audio marketplace."

Rockford currently has OEM programs with Nissan and Mitsubishi.

About Rockford Corporation (www.rockfordcorp.com)

Rockford is a designer, manufacturer and distributor of high-performance audio systems for the mobile audio aftermarket and for the OEM market. Rockford's mobile audio products are marketed primarily under the Rockford Fosgate, Rockford Acoustic Design and Lightning Audio brand names.

Brand websites include: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com and www.installedge.com.

The Planning Edge contact: Michael Schmall, mschmall@planedge.com, 248-594-1555.

Source: Rockford Corporation

CONTACT: Zach Luke, Marketing Director of Rockford Corporation,
+1-480-517-3157, zach.luke@rockfordcorp.com; or Michael Schmall of Planning
Edge, +1-248-594-1555, mschmall@planedge.com

Web site: http://www.rockfordfosgate.com/

Web site: http://www.rockfordacousticdesign.com/

Web site: http://www.lightningaudio.com/

Web site: http://www.installedge.com/

Web site: http://www.rockfordcorp.com/

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