JumpTV to Begin Offering Sony Entertainment Television Asia Via Internet in North America

JumpTV to Begin Offering Sony Entertainment Television Asia Via Internet in North America

JumpTV to Broadcast Kaisa Yeh Pyar Hai Concert on 10 June, 8 p.m. EDT

LONDON, June 8 /PRNewswire/ -- JumpTV (http://www.jumptv.com/) announced today that it has entered into an exclusive agreement to begin offering Sony Entertainment Television Asia (SET Asia) in North America via the Internet. SET is one of India's most popular Hindi general entertainment channels, and SET Asia, its international feed, has over 10 million viewers outside of India.

JumpTV's global Internet-television network streams live, high-quality international television signals via its website from stations in more than 60 countries. Subscribers can access their favorite channels from any Internet- enabled device including home computers, laptops, Internet-enabled televisions, mobile phones and video game consoles.

Through JumpTV, SET Asia is now available for US$14.95 a month for a high- speed connection, with an upgrade option for an ultra bandwidth version, which runs at 1Mbps and produces one of the highest resolution streams available on the Internet. SET Asia features some of the most innovative and popular programming in the world including such breakout shows as: the classic love story "Kaisa Ye Pyar Hai" and "Ek Ladki Anjaani Si," the Hindi adaptation of "Juana La Virgen." Additionally the channel is bringing in a whole host of new programs including "Aisa Des Hai Mera," "Thodi Kushi Thode Gham" and "Rishton Ki Dorr."

"Sony Entertainment Television Asia has been exploring new technology platforms to deliver our content over the Internet. We knew that with millions of South Asians living abroad, there was a tremendous opportunity and untapped market of more tech savvy South Asians in the U.S. and Canada," said Rajan Singh, executive vice president for international business of SET Asia. "JumpTV will be the first Internet broadcast platform where SET Asia will be available after much success on cable and satellite platforms in North America."

"We are incredibly excited to announce the launch of Sony Entertainment Television Asia on JumpTV. South Asian communities are avid followers of dramas and serials. The quality of these shows will attract a huge audience who are not able to access the channel through a regular television medium. There is no better way to stay in tune to Indian entertainment, music and events than through television, and SET Asia is a lead broadcaster from the sub-continent," said G. Scott Paterson, chairman and chief executive officer of JumpTV. "The addition of SET Asia to our channel lineup is an important step forward in bringing innovative, original television to one of the largest diaspora communities in the world."

About JumpTV

JumpTV is a pioneer in the delivery of international television over the Internet. With over 190 channels from 65+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers from over 80 countries who view channels on the JumpTV online network via ordinary Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones.

For a preview of the JumpTV subscriber experience, or to become a broadcast partner, please visit us online at http://www.jumptv.com/.

About Sony Entertainment Television Asia -- "The Best in Family Entertainment"

Since its launch in the Indian sub-continent in 1995 Sony Entertainment Television has enjoyed rapid and considerable success leading to the establishment of an international feed known as Sony Entertainment Television Asia. Sony Entertainment Television and Sony Entertainment Television Asia are now available globally. The channels offer their viewers a distinctive blend of entertainment programs twenty-four hours a day including soap operas, dramas, sit-coms, concerts and events. SET Asia is one of India's most popular Hindi general entertainment channels with over 10 million viewers in the UK, Europe, Africa, North America, Canada, Australasia, The Far East, The Middle East and Pakistan. Sony Entertainment Television and Sony Entertainment Television Asia can be found on the World Wide Web at http://www.setasia.tv/

For a preview of the Jump TV subscriber experience, or to become a broadcast partner, please visit us online at http://www.jumptv.com/.

This document is available on the KCSA Worldwide Website at http://www.kcsa.com/

Contact: Shelley Pfaendler / Danielle DeVoren
KCSA Worldwide
+1-212-896-1248 / +1-212-896-1225
spfaendler@kcsa.com / ddevoren@kcsa.com

Source: JumpTV

CONTACT: Shelley Pfaendler, +1-212-896-1248, spfaendler@kcsa.com, or
Danielle DeVoren, +1-212-896-1225, ddevoren@kcsa.com, both of KCSA Worldwide,
for JumpTV

Web site: http://www.jumptv.com/
http://www.setasia.tv/

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