'ALL IN' THE MOVIE, PartyPoker.com and 'XXTREME MEASURES', a Digital Wireless Mobile Marketing Company, Celebrate World Premiere

'ALL IN' THE MOVIE, PartyPoker.com and 'XXTREME MEASURES', a Digital Wireless Mobile Marketing Company, Celebrate World Premiere

This Will Be the First Full Feature Film to Use Alternative Distribution and Marketing Strategies Utilizing the Latest in Multimedia Technology: a Royal Flush for the Film Industry

LOS ANGELES, June 12 /PRNewswire/ -- RICK GOULDING, the writer and Executive Producer of "ALL IN", PartyPoker.com, and Jerald Cavitt, CEO / President of "XXTREME MEASURES", a Global based, Digital Wireless Mobile Marketing Company, celebrated their new partnership at the World Premiere of "ALL IN" THE MOVIE on April 27, 2006 in Hollywood. Xxtreme Measures also demonstrated their cutting edge X-Code technology and premium SMS capabilities. The special "2D bar code" was displayed on the "First Interactive Apparel" caps, tank tops and posters, featuring the "ALL IN" movie trailer and its sponsors on the latest cellular phones upon scanning the 2D X-Code image. Xxtreme Measures will use their unique digital, wireless and mobile technology pipeline and their 750 million cell phones worldwide to market, distribute and promote the "ALL IN" movie, sponsors and ancillary products as added value incentives for consumers watching the movie/trailer via Xxtreme Measures' 2D X-Code technology and premium SMS capabilities.

Jerald Cavitt says, "I am proud to be a part of 'ALL IN' THE MOVIE as the exclusive digital, wireless and mobile marketing company. We have seen that the film and music industry has taken a major fall in the last five years and is in a 50% downward spiral. The traditional model is broken and new innovative tactics are imperative for profits to be assured. Distribution is a commodity and we at Xxtreme Measures have the solution for the film and music industry by using new alternative marketing and distribution strategies and giving the consumer / fan what they want when they want it. This film, 'ALL IN,' with its partners, sponsors and advertisers will go in the record books as the first to utilize this technology. Xxtreme Measures has been proclaimed the most complete digital, wireless, mobile marketing company in United States. While 'ALL IN' is a fabulous film, we believe that we can exponentially market this film, making it watched and enjoyed by millions of more people than traditional distribution allows."

To access "ALL IN" THE MOVIE mobile community, users instantaneously receive a mobile coupon by sending a text message to, (99606) along with the key word, "ALL IN THE MOVIE1." Users will be charged $.99 cents per message with the charge appearing on the user's phone bill. With this special promotion "ALL IN" THE MOVIE will reveal a special code to receive $50 cash for joining Party Poker or you can also go to www.themovieallin.com to scan the barcode to receive it as well.

It's that simple!

ALL IN Stars DOMINIQUE SWAIN, MICHAEL MADSEN, JAMES RUSSO and ACADEMY AWARD WINNER, LOUIS GOSSETT, JR.

Synopsis of "ALL IN"

A father and his ten-year-old daughter, "Ace", share a friendship and a love that ends prematurely, but not before he teaches her all his secrets for winning at poker. Years later, Ace and her medical school friends share a passion for Texas Hold'em poker. Each has a unique quality that they utilize to create a team that becomes the ultimate poker machine. As the stakes in both the casino and the operating room rise, Ace comes to understand what her father taught her: "It's not the cards you're dealt ... It's how you play them."

For more information contact: info@xxtrememeasures.com
Phone: (818) 904-5948
www.xxtrememeasures.com

Source: Xxtreme Measures

CONTACT: Xxtreme Measures, +1-818-904-5948, info@xxtrememeasures.com

Web site: http://www.xxtrememeasures.com/
http://www.themovieallin.com/

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