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Thursday, June 22, 2006

20 Hours and Still Going Strong!

20 Hours and Still Going Strong!

Chicago Musician on Track to Guinness World Record: Playing Guitar Marathon for 44 Straight Hours

CHICAGO, June 22 /PRNewswire/ -- Talk about a long guitar solo. Yesterday, Chicago musician Jef Sarver launched his attempt to set a new world record for the Longest Guitar Marathon. If successful, he will pass that mark around 12:30 PM tomorrow, Friday, June 23 and then keep playing. The effort takes place at Potbelly Sandwich Works at 190 N. State Street in downtown Chicago. Anyone can watch a live webcast at http://www.seejefbreaktherecord.com/ . As of 11:15 AM CDT Thursday morning, Sarver had been playing for 20 hours.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060622/CGTH034 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20060608/CGTH024LOGO )

Sarver is no rookie in the guitar marathon business. He broke the world record of 24 hours on New Year's Eve, 2004. But his record was quickly eclipsed by Guillermo Paolisso Terraza of Argentina and, most recently, by Brian Engelhart of Fenton, Michigan. "People all around the world want to break this record. Well, Chicago's a great music town, and the record should be here," said Sarver.

This challenge, comprised of a set of over 600 songs, requires some serious preparation. Sarver trained as if he were running a marathon. "I did tons of push-ups, sit-ups, took long walks and made sure I'm as physically fit as I can be."

The Guinness Book of World Records has stringent rules for this endeavor. Sarver is allowed one 15 minute break every eight hours. He must have three people witness the entire event, and he will have all 44 hours filmed as an additional piece of evidence he must submit to Guinness.

ABOUT POTBELLY SANDWICH WORKS

Potbelly is known for hiring local singer/songwriters to perform in each of its restaurants. From its humble beginnings as a small antique store on Chicago's north side, Potbelly has grown from one to more than 100 company-owned and -operated stores. Potbelly serves hot sandwiches and hand-dipped shakes, and features live local music and friendly interactive staff. Potbelly has stores in Illinois, Indiana, Maryland, Michigan, Minnesota, Ohio, Texas, Virginia, Wisconsin, and the District of Columbia. For more information visit the company's Web site at http://www.potbelly.com/ .

For more information about Jef Sarver's attempt to set a new world record, or to schedule an interview with Jef, please contact Robin Lapins at 262-948-0761 or rlapins@wi.rr.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20060622/CGTH034
http://www.newscom.com/cgi-bin/prnh/20060608/CGTH024LOGO
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com
Source: Potbelly

CONTACT: Robin Plous Lapins, Public Relations for Potbelly,
+1-262-948-0761, rlapins@wi.rr.com

Web site: http://www.potbelly.com/
http://www.seejefbreaktherecord.com/

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