Tyson Foods and G. Garvin 'Turn Up the Protein Power'

Tyson Foods and G. Garvin 'Turn Up the Protein Power'

Partnership Focuses on Food, Family, Community, and Healthy Living

SPRINGDALE, Ark., May 25 /PRNewswire/ -- Tyson Foods is teaming up with celebrity chef and restaurateur sensation G. Garvin, also known as "G," host of TV One's "Turn Up the Heat with G. Garvin". This new collaboration is an extension of Tyson's commitment to provide a wide variety of quality products and information while connecting to consumers. This partnership will be supported by national media and publicity along with local activity in several cities including Atlanta, Memphis, Chicago, Houston and others. Tyson and G. Garvin kickoff this partnership with the Tyson Foods "King of the Grill" promotion, a national recipe contest, beginning May 22, through June 24, 2006. Consumers can enter to win by logging onto http://www.tvoneonline.com/ and entering their favorite grilling recipe featuring Tyson chicken, beef, or pork.

To promote the contest, Tyson is sponsoring G. Garvin's "Backyard Bar-B- Que Special" which will air on TV One beginning in late May. This hour-long episode features some of "G's" favorite BBQ recipes and top grilling tips. The June issue of Essence magazine also features Tyson Foods in a 3-page summer grilling advertorial including Tyson's call to entry for the contest. At the conclusion of the contest, the man or woman with the winning recipe selected by Garvin will be named grand prize winner and crowned Tyson Foods' "King of the Grill". The winner will receive a trip to a taping of "Turn Up the Heat", a deluxe grill, $500 cash prize, and will be featured in a national print ad. Four runners up each will be awarded a $500 cash prize.

"I am very excited about joining with Tyson Foods to promote fun, easy and healthy eating," said "G". "Tyson has been supportive of the African-American community and together I hope we can inspire consumers around the country to power their lives with nutritious, well-balanced meals using Tyson's variety of convenient, quality meats."

"This partnership allows us to reach our consumer by providing a fun and interactive way to learn more about convenient, great tasting, healthy food options and the importance of protein in our diets," said Bob Corscadden, Chief Marketing Officer at Tyson Foods. "We are thrilled about working with "G"; we believe in this partnership and the positive impact it will have on everyone."

This partnership will also include G. Garvin signature recipes featuring Tyson products, and opportunities for consumers to win prizes for their communities. For more information about Tyson Food's "King of the Grill" contest log on to http://www.tvoneonline.com/ , or visit http://www.tyson.com/ for more great recipes and information about Tyson's chicken, beef and pork products.

About G. Garvin

"G" began his culinary career in Atlanta's haute Vining's Inn as a dishwasher. At 19, "G" moved to Europe and worked in Paris, Hamburg and Warsaw. In the U.S., "G's" broad experience helped him get jobs as executive chef at restaurants such as Reign in Beverly Hills, Morton's and Kassbah, both in West Hollywood. At age 23, G. became Sous Chef at the Ritz Carlton. He is now based in Los Angeles as proprietor of his popular restaurant "G. Garvin's", and just finished his first cookbook, "Turn up the Heat with G.Garvin", due out in October.

About Tyson Foods

Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in Springdale, Arkansas, is the world's largest processor and marketer of chicken, beef, and pork and the second-largest food company in the Fortune 500. The company produces a wide variety of protein-based and prepared food products, which are marketed under the "Powered by Tyson(TM)" strategy. Tyson is the recognized market leader in the retail and foodservice markets it serves, providing products and service to customers throughout the United States and more than 80 countries. Tyson has approximately 114,000 Team Members employed at more than 300 facilities and offices in the United States and around the world.

Source: Tyson Foods, Inc.

CONTACT: Gary Mickelson, +1-479-290-6111, or gary.mickelson@tyson.com ,
or Cherry Knox, +1-479-290-2764, or cherry.knox@tyson.com , both of Tyson
Foods, Inc.; or Shannon Andrews of E. Morris Communications, Inc,
+1-312-943-2900, or sandrews@emorris.com

Web site: http://www.tvoneonline.com/
http://www.tyson.com/

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