NBC 5 Solidifies Its Position as the #1 News Leader in North Texas

NBC 5 Solidifies Its Position as the #1 News Leader in North Texas

#1 at 10 pm Monday - Friday and Monday - Sunday; #1 at 5-7 am Monday - Friday; #1 News at 4 pm; #1 Evening Network News; #1 Weekend Morning News

DALLAS and FORT WORTH, Texas, May 25 /PRNewswire/ -- The news continues to be great for KXAS / NBC 5 solidifying its position as the #1 news source in North Texas according to the just completed May ratings period. NBC 5 continues to add to its long list of #1 achievements. More people get their news from NBC 5 than any other television station in North Texas.

NBC 5 continues to show its commitment to its audience by providing up-to- the-minute news coverage that's addressing viewers' concerns. The success of the long-term strategy of Not Just What Happens, What Matters is proven daily with NBC 5 in its news, weather, sports and traffic coverage.

* NBC 5 News at 10 pm continues its dominance well into its 5th year as
the #1 choice for news. The program also won big in demographics in
Adults 25-54 by a margin of over 53,000 people. NBC 5 experiences
audience growth from its 9:45 pm lead-in gaining over 37,000
Households each evening. NBC 5 News at 10 p.m. beat the competition
overwhelmingly by approximately 27,000 women in the Women 25-54
demographic.

* NBC 5 Evening News Block 5-6:30 pm finished its closest race in two
decades to be #1, missing out on the #1 spot by only several
hundredths of a rating point.

* Mornings are hot on NBC 5. NBC 5 News Today from 5-7 am is the #1
morning show Monday through Friday. NBC 5 Weekend Saturdays 6 & 9 am
and Sundays 6 & 8 am are also #1 in North Texas.

* NBC 5 First @ 4 pm -- #1 afternoon newscast grew its audience 24% from
May 2005. The newscast was recently reformatted and re-launched. NBC 5
First @ 4pm offers a fast paced look at the day's news along with
informative reports about better living.

* NBC Nightly News with Brian Williams is the #1 network news at 5:30 pm
each weekday. The NBC Nightly News Netcast with Brian Williams are
available via the Internet as soon as the show is completed at
http://www.msnbc.msn.com/id/3032619 .

* Kings of Late Night -- The Tonight Show With Jay Leno and Late Night
with Conan O'Brien delivered first place victories.

NBC 5 now offers news, information and entertainment to North Texans where they want it and when they want it. NBC 5 IS everywhere you go!

* Audiences interested in news can view the newscasts online via daily
netcasts each weekday at 11 am and 3 pm, plus streaming video of
breaking news as it happens at nbc5i.com.

* nbc5i.com now features large amounts of great quality video and new
features like "What the El !?! -- Gossip with Sass," a daily (Monday-
Friday) email offering written locally and providing the latest
entertainment scoop directly to readers' desks.

* NBC 5 WeatherPlus offers 24/7 local weather information on Comcast
Cable channel 227, Charter Cable channel 105 and over-the-air on NBC 5
digital channel 5.2. Mobile devices can now tap into the resources of
nbc5i.com from any WAP browser.

NBC 5 News informs North Texans each day. Here's a sample of what viewers experienced:

* On May 9, 2006, NBC 5's Weather Plus Team kept North Texans informed
as several tornadoes slammed into Collin County. North Texans trust
NBC 5's severe weather coverage.

* On May 2, 2006 viewers watched live as a Continental plane with
landing gear trouble was forced to make an emergency landing at George
Bush Intercontinental Airport in Houston.

* Who Messed With Texas?, a campaign to raise awareness of litter and
water pollution in North Texas, showed viewers how to take a stand
against the problem.

The May sweeps period began April 27 and ended May 24, 2006. Nielsen Media Research produces the ratings data presented. One household rating point represents approximately 23,361 area homes.

May 2006
Household Rating / Share

Newscast (M-F) KXAS / N WFAA / A KTVT / C KDFW / F

10 - 10:35 pm 8.7 / 14 7.4 / 12 7.3 / 12 5.4 / 9
10 - 10:35 pm (M-Su) 8.4 / 14 7.8 / 13 6.8 / 11 --- / ---
5 - 7 am 3.33 / 16 2.1 / 10 1.3 / 7 3.29 / 16
10 - 11 am 1.8 / 8 --- / --- --- / --- --- / ---
4 - 5 pm 3.4 / 8 --- / --- 3.1 / 8
5 - 5:30 pm 4.9 / 11 5.3 / 12 3.0 / 7 4.0 / 9
5:30 - 6 pm 5.1 / 11 4.7 / 10 3.7 / 8 4.0 / 8
6 - 6:30 pm 5.1 / 10 5.2 / 10 4.2 / 8 4.0 / 8
5 - 6:30 pm 5.0 / 11 5.1 / 11 3.6 / 8 4.0 / 8

Source: Nielsen Media Research
Program Average and Time Period Data (Live Data)
Dallas/Fort Worth Designated Market Area
4/27/06 - 5/24/06

NBC 5 / KXAS-TV / nbc5i.com and Telemundo 39 / KXTX-TV are the NBC owned and

operated media centers serving the Dallas/Fort Worth Metroplex.

Source: NBC 5

CONTACT: James A. Martinez of NBC 5, +1-817-654-6405

Web site: http://www.nbc5i.com/
http://www.msnbc.msn.com/id/3032619

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Profile: International Entertainment