PR Newswire Broadcast Minute for Wednesday, May 31, 2006

PR Newswire Broadcast Minute for Wednesday, May 31, 2006

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Baskin-Robbins Invites America to Find the Pink Spoon This Summer

Get ready for a spoonful of summer! To celebrate ice cream season, Baskin- Robbins has launched Find the Pink Spoon, an online game and nationwide mobile tour that incorporates the company's iconic pink spoon in a fun and interactive way. The online game encourages consumers to search for hidden pink spoons that can be found by answering a variety of edge-of-your-seat trivia questions. The "Road Trip" hits the highway taking the adventure offline and bringing a mobile tour across the country visiting various cities and towns throughout June and July.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3221401

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com.

PRNewswire -- May 31

Source: PR Newswire

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