Pixelplus Announces a Key Design Win for Its 1/11 Inch CIF Image Sensor, One of The Industry's Smallest

Pixelplus Announces a Key Design Win for Its 1/11 Inch CIF Image Sensor, One of The Industry's Smallest

SEOUL, South Korea, May 2 /PRNewswire-FirstCall/ -- Pixelplus Co., Ltd. (NASDAQ:PXPL), a leading fabless semiconductor company that designs, develops and markets complementary metal oxide semiconductor ("CMOS") image sensors for various imaging applications, announced today that the Company obtained a design win to furnish its highly customized PO3010K common intermediate format ("CIF") image sensor to one of the leading CMOS camera module providers in the industry.

Pixelplus' PO3010K CIF image sensor, which incorporates an image signal processing engine to enhance overall image quality, is one of the industry's smallest and most compact with an optical size of 1/11 inch.

Pixelplus developed the PO3010K CIF image sensor in response to the increasing demand for ultra compact camera modules embedded in mobile devices such as third generation ("3G") mobile phones with dual camera functionality. The Company is aggressively seeking design wins from other CMOS camera module providers in the mobile phone applications market as well as non-mobile applications markets.

"Once again, this milestone has demonstrated that our fabless operations and design expertise are ideally suited to address the shifting needs of our customers and users," said Dr. Sang-Soo Lee, Chief Technology Officer of Pixelplus. "We are very proud to be a part of the continuing innovation of cutting edge technology in the mobile devices market."

The CIF image sensor supports full-motion video capture of thirty frames per second with power consumption of 10.8 mili watt. Not only does Pixelplus' CIF image sensor reduce optical formfactor, but it also has incorporated further advances in various image processing algorithms as a System-on-a-Chip image sensor, including functionalities pertaining to defect correction, lens shading correction, gamma correction, color correction, color interpolation, sharpening filter, low pass filter, backlight compensation, auto exposure, auto white balance, windowing, scaling, and 50/60 hertz flicker cancellation.

The PO3010K comes in 32-pin, CLCC and COB packages, both of which are now available for volume production.

About Pixelplus Co., Ltd.

Pixelplus is a South Korea-based developer of high-performance, high- resolution and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors for use in personal computer cameras and security and surveillance system applications. As a fabless semiconductor company, Pixelplus is focused on creating proprietary design technologies to develop image sensors with sharp, colorful and enhanced image quality, size efficiency and low power consumption. For more information, please visit the Company's Web site at www.pixelplus.com.

Forward Looking Statement

This press release contains certain statements, including statements regarding the performance, achievements and capabilities of and demand for Pixelplus' PO3010K CMOS image sensor, that are not historical in nature but are "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward- looking statements generally can be identified by the use of forward-looking terminology, such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "project," or "continue" or the negative of such words or other similar words. Pixelplus cautions readers that forward-looking statements are based on the Company's current expectations, estimates and assumptions about our company and our industry, and are subject to a number of risks and uncertainties. These risks and uncertainties, which could cause the forward-looking statements and Pixelplus' results to differ materially, include, without limitation: potential errors, design flaws or any other problems with the PO3010K CMOS image sensor; risks associated with building customer acceptance of and demand for the PO3010K CMOS image sensor; the development of the market for CMOS image sensors in the camera phone market, as well as in markets for other mobile applications incorporating image sensors; the rapid changes in technical requirements for camera phone products; competitive risks; as well as any other risks detailed from time to time in Pixelplus' filings and reports to the U. S. Securities and Exchange Commission. Pixelplus expressly disclaims any obligation to update information contained in any forward-looking statement whether as a result of new information, future events or otherwise.

Contact Details:

Shane Y. Hong
Investment Relations Officer
Pixelplus Co., Ltd.
5th Floor, Intellige I, KINS Tower
25-1 Jeongja-dong, Bundang-gu, Seongnam-si
Gyeonggi-do 463-811, Republic of Korea
(82-31) 600-5300

Taylor Rafferty
Min Kim, Taylor Rafferty (Seoul) at (82-2) 2000-5753
Yuhau Lin, Taylor Rafferty (Tokyo) at (81-3) 5733-2620
Luis Severiano, Taylor Rafferty (New York) at (1-212) 889-4350
Erin Gordon, Taylor Rafferty (London) at (44-20) 7614-2900
Email: pixelplus@taylor-rafferty.com

Source: Pixelplus Co., Ltd.

CONTACT: Shane Y. Hong, Investment Relations Officer of Pixelplus Co.,
Ltd., +82-31-600-5300; or Min Kim, Taylor Rafferty (Seoul) at +82-2-2000-5753,
or Yuhau Lin, Taylor Rafferty (Tokyo) at +81-3-5733-2620, or Luis Severiano,
Taylor Rafferty (New York) at +1-212-889-4350, or Erin Gordon, Taylor
Rafferty (London) at +44-20-7614-2900, or pixelplus@taylor-rafferty.com

Web site: http://www.pixelplus.com/

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