Home Video Milestone: Pure Digital Introduces World's First Point & Shoot Camcorder

Home Video Milestone: Pure Digital Introduces World's First Point & Shoot Camcorder

Simple New Device Is a True End-to-end Solution for Capturing, Sharing, and Archiving Home Movies

SAN FRANCISCO, May 2 /PRNewswire/ -- Pure Digital is introducing the world's first point and shoot camcorder just in time for Mother's Day. Available starting today at Target stores nationwide, the Pure Digital Point & Shoot Camcorder is the first ever end-to-end solution for creating, sharing, and archiving high quality home movies. The new Pure Digital Point & Shoot Camcorder is a great value at under $130 and allows anyone to easily record and share their memories with just a push of a button. The camcorder plugs directly into any PC or TV and has built-in sharing software to make instant viewing and e-mailing of videos a snap. It is the perfect solution for anyone who wants to share everyday moments without the hassle of learning to operate and lug around a bulky and expensive traditional camcorder.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060502/SFTU005 )

Video Capture Made Simple

The Pure Digital Point & Shoot Camcorder is revolutionary in its simplicity. Using its one-touch recording and zoom buttons, consumers can easily capture and record up to 30 minutes of high quality video and sound in as many separate segments or clips as they wish. The camcorder's 1.4-inch color playback screen lets anyone instantly enjoy their video clips and conveniently delete unwanted segments with the press of a button. Movies can be viewed instantly by plugging the camcorder into a TV or PC, and clips can be downloaded directly to a PC for easy sharing by email with family and friends via the camcorder's built-in sharing software and flip-open USB arm.

Revolutionary Video Sharing

The Pure Digital Point & Shoot Camcorder is the world's only video camera with on-board software to make PC viewing, saving and e-mailing of videos incredibly simple. Just plug the built-in USB arm into any computer and the user-friendly software automatically runs without any complicated installation. In addition to easily viewing and saving the files on a PC, video memories can be instantly emailed from any internet-enabled computer. There's no need to be concerned that the video files might be too large -- the camcorder software automatically converts them into small, compact versions before sending. Even novice computer users will be able to share their video memories with ease.

Convenient DVD Archiving

The Pure Digital Point & Shoot Camcorder marks an industry milestone as the first camcorder that can be taken to a 1-hour photo lab for a fully-edited, Hollywood-style DVD. Users who want the benefits of viewing and archiving their video memories on a DVD can simply take their camcorder to one of over 8,000 Pure Digital-certified retail locations and get a Pure Digital DVD the very same day. The Pure Digital DVD comes complete with a main menu and individual chapters to make it simple to find and watch any video, as well as an advanced e-mail computer application that makes sharing videos with family and friends as easy as sharing photos online. Later this summer every Pure Digital DVD will also feature a bonus "Best Moments" movie -- a collage of video highlights set to music that rivals an expensive, professionally-edited movie.

"Point and shoot digital cameras expanded the role of photography because they made taking and sharing pictures fun and affordable for all consumers," said Chris Chute, Senior Analyst, Worldwide Digital Imaging Group, IDC. "The introduction of a simple and affordable point & shoot digital camcorder has the potential to spur growth in the camcorder market in a similar way."

"Moms and other memory keepers will love the simplicity and convenience of the new Pure Digital Point & Shoot Camcorder," said Jonathan Kaplan, Chairperson and Chief Executive Officer, Pure Digital Technologies, Inc. "It's exciting to think that, for the first time, consumers will be able to capture and share their everyday moments as well as special occasions. It's the perfect everyday camcorder.

"The Pure Digital Point & Shoot Video Camcorder is available now in over 1,300 Target store locations in 47 states. Consumers can get a DVD by taking their camcorder to any local CVS/pharmacy, Rite-Aid, or Ritz and Wolf Camera store. The Pure Digital Point & Shoot Video Camcorder retails for only $129.99.

Video Camcorder Features and Benefits
-- Simple-to-use, pocket-sized camcorder with one-touch recording
-- Built-in Sharing Software that allows Camcorder to plug directly into
PC for instant viewing, e-mailing and archiving
-- Return to one of over 8,000 Pure Digital-certified retail locations,
including any CVS/pharmacy, Rite-Aid, or Ritz and Wolf Camera for a
Pure Digital DVD
-- Holds up to 30 saved minutes of full VGA quality digital video
-- 1.4 inch color playback screen
-- Instant Playback and Delete Features
-- 2X digital zoom
-- Wrist strap and two AA batteries included

The Pure Digital(R) Point & Shoot Video Platform

Pure Digital Technologies also announced today that RCA is adopting the Pure Digital(R) Video Platform to develop a new line up of RCA-branded camcorders under the RCA Small Wonder Banner. The first RCA model is now available at www.mysmallwonder.com. These new RCA camcorders will utilize Pure Digital's innovative on-camera software and have the capability to be taken to any Pure Digital retail partner locations for 1-hour DVD processing.

About Pure Digital Technologies, Inc.

Pure Digital Technologies develops innovative technology that powers simple and affordable digital imaging solutions for the mass market. The Pure Digital(R) Imaging Platform -- a network of proprietary, retail-based servers with sophisticated image and video processing capabilities -- enables a host of high-growth imaging solutions, including the world's only digital single-use cameras and video camcorders. Devices built on the Pure Digital(R) Imaging Platform deliver a new level of affordability, quality, and simplicity to mass market consumers. The Pure Digital(R) Imaging Platform is currently implemented at many of the world's leading retail and photo-taking destinations. For more information go to www.puredigitalinc.com.

Media Contact:
Wynne Ahern
Communication Strategies, LLC
510-658-8870
wynne@commstrat.net

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060502/SFTU005
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: Pure Digital Technologies, Inc.

CONTACT: Wynne Ahern of Communication Strategies, LLC, +1-510-658-8870,
or wynne@commstrat.net, for Pure Digital Technologies, Inc.

Web site: http://www.puredigitalinc.com/

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