Gemplus USIM Cards Chosen by 3 Italia for the First Commercial Launch of Mobile TV
Gemplus USIM Cards Chosen by 3 Italia for the First Commercial Launch of Mobile TV
LUXEMBOURG, May 2/PRNewswire/ --
- GemXplore Generations Cards Lead the Mobile TV Market for Security and
Flexibility
Gemplus International S.A. (Euronext: LU0121706294 - GEM and NASDAQ:
GEMP), a world leading provider of secure card-based solutions, today
announced that it has been selected as the exclusive USIM partner of 3
Italia, the leading Italian Mobile Media Company, for its world first Mobile
TV service. Based on DVB-H technology, the service will be launched on 3
Italia's network prior to the FIFA World Cup in June 2006.
GemXplore Generations cards provide high security for TV content
delivered to mobile phones and therefore protect 3 Italia's Mobile TV revenue
streams. The cards host the end-user's access rights and protect the access
to the encrypted TV content, thus securing the actual service. 3 Italia can
also easily upgrade the security and functionality levels of the CAS
(Conditional Access System) applet located on the user's USIM card once it is
deployed in the field. The conditional access solution is provided by
Gemplus's partner Nagravision, the leading independent provider of open
conditional access and integrated solutions for digital TV operators and
content providers.
"We strongly believe in DVB-H and for this reason we have selected
technologically advanced partners that believe, as we do, in this business
and offer the highest levels of reliability," said Dina Ravera, Chief
Operating Officer of 3 Italia.
GemXplore Generations cards will enable 3 Italia to dynamically manage
each user profile, thus creating a highly flexible Mobile TV service. This
will strengthen their one-to-one relationship with their customers and
improve their direct marketing campaigns.
"The arrival of multimedia technologies in the mobile space, combined
with the launch of 3G networks, force mobile network operators to constantly
offer more innovative services to their end-users," said Philippe Vallée,
Chief Technology Officer, Gemplus. "In this context, SIM cards play a key
role in establishing mobile operators' brand across all communication
channels while enabling the management and control of these new services".
About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and NASDAQ:
GEMP) is a world leading player in the secure card industry in both revenue
and total shipments (source: Gartner-Dataquest 2005, Frost & Sullivan,
Datamonitor). It has sold over 5.5 billion smart cards.
Gemplus delivers a wide range of portable, personalized solutions in
areas including Identity, Mobile Telecommunications, Public Telephony,
Banking, Retail, Transport, Healthcare, WiFi, Pay-TV, e-government, and
access control.
Gemplus' revenue in 2005 was 939 million Euros.
www.gemplus.com
About 3 Italia
3 Italia - It is the Mobile Media Company controlled by the Hutchison
Whampoa Group shareholder of 95,4%. Its other shareholders are NHS
Investments S.A (San Paolo IMI), RCS Media Group, Gemina and 3G Mobile
Investments (Franco Bernabé Group). 3 Italia won a UMTS license in Italy in
October 2000, commenced offering of its services in 2003 and is now the
leader of the UMTS market in Italy, with 5,5 million clients at the end of
2005, thanks to a wide offer of multimedia, video communication and internet
services, besides entertainment, music, information, cinema, sport and TV on
the move.
For more information:
Barbara Maigret Jenny Taylor
Gemplus Edelman PR Agency
Tel: +33-4-42-36-51-92 Tel: +44(0)20-7344-1253
Email: barbara.maigret@gemplus.com Email: Jenny.taylor@edelman.com
(c)2006 Gemplus. All rights reserved. Gemplus, the Gemplus logo, are
trademarks and service marks of Gemplus S.A. and are registered in certain
countries. All other trademarks and service marks, whether registered or not
in specific countries, are the property of their respective owners.
Some of the statements contained in this release constitute
forward-looking statements. These statements relate to future events or our
future financial performance and involve known and unknown risks,
uncertainties, and other factors that may cause our or our industry's actual
results, levels of activity, performance or achievements to be materially
different from any future results, levels of activities, performance, or
achievements expressed or implied by such forward-looking statements. Actual
events or results may differ materially. Although we believe that the
expectations reflected in the forward-looking statements are reasonable, we
cannot guarantee future results, levels of activity, performance or
achievements. Factors that could cause actual results to differ materially
from those estimated by the forward-looking statements contained in this
release include, but are not limited to: trends in wireless communication and
mobile commerce markets; our ability to develop new technology, and the
effects of competing technologies developed and expected intense competition
generally in our main markets; profitability of our expansion strategy;
challenges to or loss of our intellectual property rights; our ability to
establish and maintain strategic relationships in our major businesses; our
ability to develop and take advantage of new software and services; and the
effect of future acquisitions and investments on our share price. Moreover,
neither we nor any other person assumes responsibility for the accuracy and
completeness of such forward-looking statements. The forward-looking
statements contained in this release speak only as of this release. We are
under no duty to update any of the forward-looking statements after this date
to conform such statements to actual results or to reflect the occurrence of
anticipated results.
Source: Gemplus SA
Barbara Maigret, Gemplus, Tel: +33-4-42-36-51-92, Email: barbara.maigret@gemplus.com; Jenny Taylor, Edelman PR Agency, Tel: +44(0)20-7344-1253, Email: Jenny.taylor@edelman.com
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