OTX Launches Global Home Entertainment Surveys

OTX Launches Global Home Entertainment Surveys

New Weekly Trackers Measure Global Home Entertainment Market and Predict Interest in Forthcoming DVD Titles

LOS ANGELES and LONDON, May 3 /PRNewswire/ -- Online Testing eXchange (OTX), a leading global consumer research and consulting firm is launching this week a new Home Entertainment Monitor in the U.K., France, Germany, Australia, Japan and the U.S. The weekly tracker gives DVD marketers and planners accurate and timely data to define their key audience, forecast sales, and adjust marketing plans to maximize success.

The Home Entertainment Monitor measures consumer awareness and interest in forthcoming releases on DVD, and tracks the home entertainment marketplace as a whole. It is the only tracking service that can provide global data on the home entertainment market on a weekly basis.

Ian Wright, Managing Director, OTX Europe commented, "This is a very exciting initiative for the home entertainment industry. This year we expect to see considerable change in the marketplace with the growing availability of legal downloads and the advent of high definition disks. The Home Entertainment Monitor gives marketers valuable insights into what consumers are thinking and how they might react in the future, helping them to successfully launch titles in this time of change for the industry."

"Our extensive tracking portfolio means OTX is perfectly equipped to provide a complete picture of entertainment content across all media channels in today's marketplace," said Bruce Friend, EVP, OTX Media & Entertainment Insight. "Our clients can get a 360 degree view of their products and campaigns to understand how their audiences react to messages across media and across geographies."

The Home Entertainment Monitor complements OTX's complete suite of weekly syndicated trackers encompassing film, TV, video games and mobile technology. All OTX trackers are available to companies on an annual subscription or weekly basis.

Survey Methodology:

The Home Entertainment Monitor surveys 500 active DVD buyers aged 13-49 years in each country (U.K., France, Germany, Australia, Japan and the U.S.) for a total of 3000 respondents each week. DVD buyers are defined as people buying two or more DVDs a year.

About Online Testing eXchange (OTX)

Online Testing eXchange (OTX) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today - products that work to uncover deeper and more profound consumer insight. OTX has offices in Los Angeles, Cincinnati, Chicago, New York, Miami and the U.K. Visit us on the web at www.otxresearch.com.

CONTACT: Corie Pierce, +1-318-402-3654, or corie@sutherlandgold.com

Source: Online Testing eXchange

CONTACT: Corie Pierce, +1-318-402-3654, or corie@sutherlandgold.com, for
OTX

Web site: http://www.otxresearch.com/

-------
Profile: intent