Coding Technologies Partners With A8 to Push Mobile Music Services in China

Coding Technologies Partners With A8 to Push Mobile Music Services in China

Cooperation Will Bring More Content to More Mobile Devices, Enabling Faster Downloads and Higher Audio Quality

BEIJING, Next Generation Telecoms China, May 23/PRNewswire/ -- Coding Technologies, the leading provider of audio compression technology
with a strong expertise in media entertainment services across platforms, and
A8 Limited, a leading Tele-music service provider in China, have entered into
detailed negotiations to further expand A8's position in the mobile music and
entertainment market. A8 seeks to accelerate its growth by profiting from
Coding Technologies expertise as the key inventor of the 3GPP/3GPP2 audio
compression standards aacPlus v1 and aacPlus v2. aacPlus provides highest
audio quality at lowest possible bit rates, directly translating to minimized
network traffic and increased ARPU for network operators.

A8 Inc. has founded www.a8.com, the leading online music service platform
in China. Mobile music download and streaming services are expected to be the
number one revenue generators in China's upcoming 3G networks. Coding
Technologies has positioned itself as link between the technical matters of
encoding standards and the business interests of content creators, service
providers, music labels and network operators, defining its role more as an
active mediator between these parties to enable compelling convergent
solutions. In order to ensure maximum user experience and quality, A8 Inc.
has initiated talks with Coding Technologies to create synergies and
complementary functionalities with A8's A8BOX mobile music client.

"As Coding Technologies is intensifying its operations and showing its
commitment to the Chinese mobile arena, this first cooperation with A8 is
absolutely important and will bring more content to more mobile devices.
A8BOX and aacPlus will be key enablers for new mobile download and streaming
services, enriching business opportunities for mobile network operators,
content providers, digital distributors and handset manufacturers" says
Johannes Vizethum, Director Mobile Music Partnerships, Coding Technologies.

Adds Jing Lang, Vice President, A8: "We aim to bring the widest range of
content to the broadest audience. aacPlus is a well-established technology,
gaining our services a clear head start. Coding Technologies' expertise will
strongly contribute to the success in our future mobile entertainment
services."

Coding Technologies

Coding Technologies provides the best audio compression for mobile,
broadcasting, and Internet. SBR(TM) (Spectral Band Replication) from Coding
Technologies is a backward and forward compatible method to enhance the
efficiency of any audio codec; putting the "PRO" in mp3PRO and the "Plus" in
aacPlus. Parametric Stereo from Coding Technologies and Philips again
significantly increases the efficiency of audio codecs for stereo signals at
low bit rates. Products from Coding Technologies are fundamental enablers of
open standards such as 3GPP, 3GPP2, MPEG, DVB, Digital Radio Mondiale, HD
Radio, and the DVD Forum.

Coding Technologies is a privately held company with offices in Sweden,
Germany, and Silicon Valley. Founded in 1997 in Stockholm, the company later
merged with a spin-off of the renowned Fraunhofer Institute in Germany, the
inventor of MP3. Coding Technologies' customers include America Online, EMP,
iBiquity Digital, KDDI, mmO2, Nokia, Orange, RealNetworks, SK Telecom,
Sprint, T-Mobile, Thomson, Texas Instruments, Vodafone, and XM Satellite
Radio.

For more information, visit www.codingtechnologies.com.

A8 Limited

A8 Limited is the founder and leader in China's TeleMusic market. It is
ranked as one of the top ten brands in mobile telecommunication value-added
service in China for the past 6 consecutive years. With core business in
music, A8 Limited has established a comprehensive mobile telecommunication
value-added service platform across SMS, MMS, RBT, WAP and IVR. It also uses
its popular website www.a8.com as its online music service platform. A8's
service network covers 28 provinces and cities, including Hong Kong and
Macau.

Founded in May 2000 by Alvin Liu, A8 Limited has a work force of more
than 500. Headquartered in Shenzhen's Hi-tech Park, A8 Limited has set up a
branch office and R&D division in Beijing, and also operates branch and sales
offices in 30 provinces and cities across China.

For more information, visit www.a8.com.

Source: Coding Technologies

Press contact: Gerald Moser, Coding Technologies GmbH, Deutschherrnstrasse 15-19, 90429 Nuernberg - Germany, +49-911-928-91-14 (phone), +49-911-928-91-99 (fax), press@codingtechnologies.com, www.codingtechnologies.com. PR agency Europe: Anne Klein, Axicom GmbH, Junkersstrasse 1, 82178 Puchheim - Germany, +49-89-800-908-23 (phone), +49-89-800-908-10 (fax), anne.klein@axicom.de, www.axicom.de. PR agency USA: Karen DeMarco, mPRm Communications, 5670 Wilshire Boulevard, Suite 2500, Los Angeles, CA 90036, +1-323-933-3399 (phone), +1-323-939-7211 (fax), kdemarco@mprm.com, www.mprm.com

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