Marketron Wins Group Contract From Bonneville

Marketron Wins Group Contract From Bonneville

Group Renews Marketron Radio Traffic Licenses for All 25 Radio Stations

BURLINGAME, Calif., May 23 /PRNewswire/ -- Marketron International today announced that it has won a multi-year contract to provide traffic and billing solutions to all Bonneville radio stations. A longtime Marketron client, Bonneville cited Marketron's proven inventory optimization capabilities, industry leading reporting and cost-effective application hosting/disaster recovery services as key factors in its decision to extend its relationship.

Bonneville operates 25 radio stations. All stations will manage their advertising inventory and billing with the Marketron Radio Traffic software. The Marketron solution will provide integrated Sales, Traffic and Billing applications to Bonneville's general managers, general sales managers, account executives, traffic directors and business managers. By storing all station advertising data in a single system and creating electronic workflow between departments, the Marketron system enables better decision making and accountability.

Bonneville will utilize Marketron's centralized hosting platform, which was launched in 2000 and currently serves more than 40 broadcast groups and 6,500 individual subscribers. It enables station personnel to access the system from any computer with a Web connection, ensuring that staff members who are away from the office can still work productively. Groups seeking to centralize traffic in hubs or a single location can do so without having to invest in costly IT infrastructure to connect multiple stations.

"Marketron is honored to expand our partnership with Bonneville," said Mike Jackson, CEO of Marketron International. "Bonneville's decision to increase its investment in the Marketron solution validates the strength of our software and services. We are pleased to have earned Bonneville's confidence and look forward to delivering additional revenue and business benefits to the entire group."

Marketron Radio: Connecting the Broadcast Enterprise

From proposal through traffic to billing, a station's sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.

Marketron Radio enterprise solutions integrate all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business departments to more easily share information, better optimize inventory and increase revenues.

Storing sales and inventory information in a common database allows for real-time access to data. Corporate managers can check numbers for individual stations or the entire group from their desktop; sales managers can make informed approval decisions in seconds; traffic directors can manage available inventory more effectively because they have the most complete information.

Connecting all departments electronically also eliminates redundant data entry and associated errors. Salespeople spend more time selling; traffic managers focus on optimizing inventory; station revenues increase.

About Marketron International

Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

Source: Marketron International

CONTACT: Lauren Carpenter of Marketron International, +1-650-548-2230,
or mobile, +1-415-816-5419, or lcarpenter@marketron.com

Web site: http://www.marketron.com/

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Profile: International Entertainment