Sony Unveils New WALKMAN MP3 Players for 2006

Sony Unveils New WALKMAN MP3 Players for 2006

Sony Announces New Flash Based WALKMAN MP3 Range With 3 Capacities, Optional FM Tuner and Six Color Choices

LONDON, April 4 /PRNewswire/ -- Combining cutting-edge style with unparalleled battery power, Sony today announces the latest addition to its popular family of Sony WALKMAN MP3 players. With quick-charge functionality giving three hours of battery life in just three minutes(1), the new Sony WALKMAN models offer one of the fastest battery recharges on the market. The Sony WALKMAN range also boasts an unrivalled playback facility, with 28(1) hours playback when using the ATRAC3 format and 27(1) hours with MP3, using the internal Lithium-ion rechargeable battery.

At a glance:

* Six eye-catching color choices
* Compatible with MP3, ATRAC & unsecured WMA
* 3 capacities: 512MB, 1GB, 2GB
* Optional FM tuner for 512MB & 1GB
* Quick-charge gives three hours battery life from 3 minute charge
* Direct USB connection
* Bundled SonicStage 3.4 music management software

"With the WALKMAN, we are offering owners a winning combination of style, ease of use and functionality. With pioneering Sony quick-charge technology, music lovers can charge their WALKMAN MP3 player for three hours continuous playback in the time it takes to play just one track. This MP3 player is the must-have for music-lovers on the go." -- Jeffry Van Ede (Vice-President, Sony Europe)

The new Sony WALKMAN has built-in flash memory, with models ranging in capacity from 512MB to 1GB and 2GB. This series enhances the existing range of Sony WALKMAN MP3 players providing unsurpassed sound quality in an easy-to- use, stylish device.

The Sony WALKMAN is compatible with most commonly used digital music formats like MP3, ATRAC and unsecured WMA files. It offers easy download capabilities by direct connection through the USB port. Each player comes with the latest SonicStage 3.4 software version for easy music management and transfer of listeners' favorite tracks.

The new Sony WALKMAN range offers high-speed transfer capability via the direct USB plug, and thanks to Sony ATRAC compression technology, the player offers maximum storage of up to 90 CDs for the 2GB model, 45 CDs for the 1GB and 22 CDs for the 512MB at 48kbps. With the 1GB and 512MB players, an FM Tuner is also optionally available giving users a wide variety of listening options.

The slimline WALKMAN builds on the design success of its predecessors by providing a compact polycarbonate "stick" in a range of vibrant colors (pink, blue, silver, violet, black, and lime green).

The WALKMAN launches with a new range of stylish accessories including neck strap headphones, protective case, and an armband case for listeners on- the-go; all available from the end of this month across Europe.

Key feature review:

* Ultra slim and compact body -- measures just approx 79mm and weighs
approx 25g
* Rechargeable battery with stamina of 28 hours during continuous
playback in ATRAC @ 132kbps at Super power save mode
* Quick-charge feature: 3 hours battery life in just 3 minutes charging
during continuous playback in ATRAC @ 132kbps at Super power save mode
* Direct USB with fast transfer speed
* Bright and clear 1 line dot matrix organic LED
* ATRAC, MP3 and WMA (non DRM) compatible
* FM Tuner with MHz range from 87.5 - 108.0 (optional on 1GB and 512MB
players)
* Attractive range of casing colors (pink, violet, blue, silver, black
and lime green)

The WALKMAN will be available from the end of April 2006 across Europe.

(1) During continuous playback in ATRAC at 132Kbps, super power save mode when equalizer is not in use.

Contact
Silke Schild
Sony UK Limited
44 1932 816488
silke.schild@eu.sony.com
www.sony.co.uk

This press release distributed by PRWEB (http://www.prwebdirect.com/ ), a service of eMediaWire.

Source: Sony

CONTACT: Silke Schild of Sony UK Limited, +44-1932-816488, or
silke.schild@eu.sony.com

Web site: http://www.sony.co.uk/

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