NDTV, The Dominican Channel and Perfect Image Launch New Show

NDTV, The Dominican Channel and Perfect Image Launch New Show

SANTO DOMINGO, Dominican Republic, April 11 /PRNewswire/ -- Perfect Image Film and Video Production, the leading production house targeting the young urban Latin market, and NDTV, the Dominican Channel, the first nationally distributed channel targeting the US Dominican market through the DirecTV Para Todos package, have partnered to air "The Factory" a new one hour entertainment-driven show targeted to young Latinos showcasing DJs, artist interviews, live performances, up-to-the-minute news, and more.

According to a 2005 GfK NOP's Hispanic OmniTel(TM) Media and Entertainment Study, Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment- related information. "Due to high interest among Hispanic viewers, we are excited and look forward to continuing to fulfill the demand for entertainment TV within young Latinos," says Anthony Perez, CEO of Perfect Image Film and Video Production. "With such great success from "The Roof", there is no doubt that this new show will carry great weight within the Hispanic community."

"We are very optimistic about the impact of adding "The Factory" and "JAMZ" to our lineup" said Cesar Mazzotta, President of NDTV's parent company, Nexus International Broadcasting. "One of our most important goals is to draw younger audiences to the channel, and Perfect Image has a proven track record in this segment. This type of targeted content will help us transcend assimilation and language barriers, allowing us to reach audiences and increase market penetration."

Created and produced by Perfect Image, known for the highly popular syndicated show "The Roof", which ignited a new form of entertainment television airing at #1 for young Latinos in the U.S. and Latin America, The Factory by the Roof now aims for the #1 spot in entertainment TV within young Dominicans, Puerto Ricans and all urban youth sharing a like culture by offering a variety of segments - DJ Segment, Bailarinas (The Factory Dancers), Los Cangri, La Isla Segment and daily news segment. In addition, The Factory by the Roof will tour major U.S. cities offering advertisers promotions and marketing opportunities.

The Factory airs Monday through Friday at 7 p.m. EDT, and JAMZ every Sunday at 6 p.m. EDT through NDTV, channel 424 of DirecTV Para Todos package.

About Perfect Image

Perfect Image Film and Video Production is a top production company targeting the young urban Latin market in the U.S. and Latin America. With 10 years in the field, Perfect Image has established itself as a leading company offering high quality services tailored to the growing urban Latin market in the U.S. and Latin America. The company successfully produces the highly popular TV shows "The Roof", "LA Mix", "No Cover", "La Conexión", "LA Streets" and "JAMZ" among others. Perfect Image is based in Miami, with production facilities in Los Angeles and New York.

About NDTV

Nexus Dominican Television (NDTV) is a general interest channel targeting the Dominican community in the United States. The channel has a wide variety of shows and formats from leading local Dominican channels such as Color Vision, Antena Latina, Caribbean Traveling Network, and Teleradio America. Since its launch in December 2004 on the DirecTV PARA TODOS package, NDTV has established a reputation of including the top Dominican TV personalities and promoting new TV and Music talents. NDTV has also distinguished itself by transmitting the most important events of the Dominican community, such as the Casandra Awards (Santo Dominigo, DR), La Vega Carnival (La Vega, DR), Bronx Dominican Parade (NY, US), and the Brugal New Year's Concert (Santo Domingo, DR).

ALTERNA'TV, sponsor of B&C Multichannel Breakfast during NCTA 2006

Source: ALTERNA'TV

CONTACT: Maricela Hernandez of Alterna'TV, Mexico, +52-55-2629-5820

Web site: http://www.alternatv.com.mx/

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