MTV and VH1, in Partnership With Honda, Bring Exclusive Pink 'Flashmob' Concert to Broadband and Mobile Platforms

MTV and VH1, in Partnership With Honda, Bring Exclusive Pink 'Flashmob' Concert to Broadband and Mobile Platforms

Concert to Air on VSPOT at VH1.com and MTV Overdrive at MTV.com Beginning Thursday, April 13

'Flashmob' Video Clips Available Through VH1 Mobile and MTV Mobile

MTV to Air Concert on Friday, April 14

NEW YORK, April 11 /PRNewswire/ -- MTV and VH1 will paint their respective broadband and mobile platforms "pink" with content from an exclusive flashmob concert in New York City with platinum-selling LaFace/Zomba artist Pink. The concert footage features music from Pink's latest album, "I'm Not Dead."

The "flashmob" concert was the result of a contest launched last fall in conjunction with Honda and its advertising agency RPA to promote the launch of the 2006 Honda Civic. MTV and VH1 worked with Honda to develop the extensive 12-week "Honda Civic Under The Hood" campaign featuring a unique series of music-based interstitials that drove viewers to various media platforms to enter their zip codes, giving the region with the most entries a "flashmob" concert by a national music artist. VH1 and MTV joined forces for the first time ever in creating a cross-channel multiplatform campaign that amplified the reach of the networks' live music franchises to support the launch of the 2006 Honda Civic.

On April 5, text messages and emails went out to contest entrants informing them of the Pink "flashmob" concert in New York that evening. The first 200 to respond to the message won access to the event at Crobar.

Pink Across All VH1 and MTV Platforms

Beginning April 13, footage from the exclusive concert, including full songs from Pink's performance will be available on VH1 and MTV's broadband channels VSPOT (http://vspot.vh1.com/) and Overdrive (http://overdrive.mtv.com/).

Fans will also be able to enjoy video clips of the concert on MTV Mobile and VH1 Mobile cross-carrier.

Pink appeared on MTV's "Total Request Live" the day of the concert and upon her exit took a few of the members of the audience and escorted them to the show. In addition, a half-hour version of the concert will air on MTV on Friday, April 14 at 5:30 P.M. ET.

VH1 will also produce a video podcast interview with Pink that will be available for download on VH1.com and iTunes.

The Pink "flashmob" concert is sponsored by Honda Civic.

MTV and VH1 are registered trademarks of MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV; VH1

CONTACT: Melissa Barreto of MTV Communications, +1-212-846-7226,
melissa.barreto@mtvstaff.com; or Erica Cantwell of VH1, +1-212-846-3683,
Erica.cantwell@vh1staff.com

Web site: http://vspot.vh1.com/
http://overdrive.mtv.com/

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