Cingular Wireless Customers Help Make Television History

Cingular Wireless Customers Help Make Television History

Cingular Customers to Determine the Plotline of an Upcoming Episode of One Tree Hill through Quickreach, Powered by Air2Web

LAS VEGAS, April 5 /PRNewswire/ -- Cingular Wireless, the nation's largest carrier, today announced it is allowing viewers of the hit show on The WB, One Tree Hill, to send SMS votes that will determine the plotline of an upcoming episode.

The One Tree Hill wireless program runs on Cingular's Quickreach(SM), the carrier's offering for reaching mobile consumers with wireless marketing and entertainment initiatives. Air2Web, the leading developer of mobile messaging and marketing applications for carriers and enterprises, created and manages the Quickreach platform and develops applications, such as the One Tree Hill voting campaign, for Cingular clients.

Using their mobile phones and smart devices, One Tree Hill viewers will be able to send text message responses to network-initiated questions. Fans will submit their text message response and wait to see the outcome on the following week's episode. In addition to voting on an upcoming show scenario, One Tree Hill fans can also access music downloads and graphics, as well as engage in polls and trivia via Quickreach.

Cingular introduced Quickreach in 2003 as a way for its customers to quickly and easily extend their reach to a mobile market. Quickreach, which is a customized version of Air2Web's Campaign Manager Application, was originally used for campaigns like NCAA basketball and the Charlie's Angels Full Throttle movie premier.

"This is yet another example of Cingular's leadership in the convergence of the mobile and entertainment worlds. We are excited to be using our wireless technology to make television history and allowing our customers who are fans of One Tree Hill not only connect to their favorite show but also make it their own," said David Garver, executive director, segment marketing and sponsorships, Cingular Wireless.

"Cingular has had tremendous success with mobile marketing and entertainment programs, and it's exciting for Air2Web to be part of the One Tree Hill voting endeavor," said Alfredo Narez, vice president of marketing at Air2Web. "We enjoy finding new and interesting applications to support Cingular's customers and to give them an interactive way to participate in subjects that matter to them. We look forward to many more successful wireless programs with Cingular."

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 54.1 million customers. Cingular, a joint venture between AT&T Inc., formerly SBC Communications Inc., (NYSE:T), and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at www.cingular.com. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://cingular.mediaroom.com/

About Air2Web

Air2Web is an industry leading solution provider for wireless applications and data services including - advanced SMS and MMS messaging, alerts, mobile marketing, and campaign management for the enterprise and carrier markets. Headquartered in the United States with locations in India serving the Asia Pacific market and locations in France and England serving the European markets, Air2Web extends the reach of businesses for applications, data and advanced messaging to individuals utilizing mobile phones and smart devices. Clients include American Express, CDC, UPS, Cingular, CitiBank, CSX Intermodal, and the Weather Channel. More information on Air2Web can be found at http://www.air2web.com/ .

About "One Tree Hill"

"One Tree Hill" is from executive producer and show creator Mark Schwahn ("Coach Carter"), executive producers Mike Tollin, Brian Robbins, Joe Davola ("Smallville") and Greg Prange for Tollin/Robbins Productions and Warner Bros. Television Production, a division of WB Studio Enterprises, Inc.

Source: Cingular Wireless

CONTACT: Kelleigh Scott Beal of Cingular Wireless, +1-404-236-6321, or
kelleigh.scott@cingular.com; or Alfredo Narez of Air2Web, Inc.,
+1-404-942-5445, or alfredo.narez@Air2Web.com

Web site: http://www.cingular.com/
http://www.air2web.com/

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