ICEtv to Integrate Ortiva Technology Into Mobile Television Delivery Platform

ICEtv to Integrate Ortiva Technology Into Mobile Television Delivery Platform

LAS VEGAS, CTIA Wireless, April 5 /PRNewswire/ -- In a significant step forward for mobile TV consumers, Ortiva Wireless today announced it is working with ICEtv to provide an unparalleled mobile television user experience. ICEtv will integrate Ortiva's advanced content adaptation technology into their broadcast quality live mobile television delivery platform.

ICEtv, which stands for Interactive Communications and Entertainment TV, makes it possible for mobile phone users to watch their favorite local channels and cable television shows live on their mobile devices, anywhere there is a wireless data signal available. Ortiva Wireless is a provider of advanced server based software enabling dramatically improved quality and performance for mobile television streaming and web browsing.

"We can't think of a more natural partnership than this one with ICEtv, an innovative provider of live broadcast quality programming made specifically for mobile devices, and Ortiva, a company with revolutionary technology enabling the highest quality mobile TV delivery," said DeWayne Nelon, President and CEO of Ortiva. "The ability to deliver full motion, uninterrupted, live TV expands the market reach for both of us and drives new revenue for operators by delivering an amazing mobile TV experience to wireless subscribers."

"We are thrilled to be working with Ortiva to enable millions of wireless phone subscribers to experience the ultimate personal TV," said Bill Stack, ICEtv's President and CEO. "Integrating Ortiva's advanced content adaptation technology expands the reach of our live TV service to a broader base of mobile phones. Ortiva is the ideal partner to help us deliver the highest quality experience of our wide variety of major entertainment genres and local affiliate programming."

About ICEtv

ICEtv (www.ICEtv.net) is based in Phoenix, Ariz. and is a growing provider of digital media solutions, offering cable networks and broadcast TV stations the ability to expand their viewership with the distribution of live TV to mobile devices. ICEtv delivers its live TV service and all related on-demand and made-for-mobile content over carriers' existing 2.5G and 3G wireless networks and offers unique capabilities for highly targeted linear and interactive advertising.

About Ortiva Wireless

Ortiva Wireless optimizes the quality and delivery of mobile TV, video, audio and web content. Only Ortiva's software can dynamically adapt to constantly changing network conditions and peak user demand. Ortiva Media Streamer and Ortiva Web Shaper enable the highest quality user interaction while expanding coverage and capacity without costly infrastructure investments across any wireless network. For more information please visit www.ortivawireless.com.

NOTE: Ortiva Wireless is a registered trademark of Ortiva Wireless, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

Source: Ortiva Wireless

CONTACT: Dana Knight of Ortiva Wireless, +1-858-704-1538, or
dana@ortivawireless.com; or Nadia Valle of ICEtv, +1-602-274-0777, ext. 27, or
nvalle@icetv.net; or Vanessa Camones of Nadel Phelan, Inc, +1-831-440-2401, or
vanessa@npipr.com, for Ortiva Wireless

Web site: http://www.ortivawireless.com/
http://www.icetv.net/

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