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Wednesday, April 05, 2006

Jabra Ships Latest in Bluetooth Stereo and Unveils Exclusive Family of Audio Products for Music Lovers

Jabra Ships Latest in Bluetooth Stereo and Unveils Exclusive Family of Audio Products for Music Lovers

LAS VEGAS and CTIA 2006, April 5 /PRNewswire/ -- Jabra(R), a leading brand of audio products for the mobile consumer market, today announced availability of the Jabra BT620s Bluetooth(R) stereo headset and the Jabra A320s Bluetooth stereo USB adapter. Also at CTIA 2006, Jabra unveiled four new music products to add to its audio portfolio making it the most comprehensive in the industry for use with mobile phones, MP3 players and the PC.

"We are focused on establishing Jabra as the world's leading brand of audio products for mobile devices and the number one choice for consumers. Continuous product innovation combined with strategic partnerships will enable us to gain a significant share of the mobile music market," said Morten Steen Jorgensen, president, GN Mobile. "Headsets are central to enabling users to take full advantage of mobile music and other media, and Jabra is well positioned to address this need in the marketplace."

Desire for mobile music is growing at a considerable rate with new products such as mobile music phones, iPod(R) and other music players driving consumer demand. According to Strategy Analytics, one-third of the 945 million phones expected to be sold worldwide in 2006 will have digital music playback functionality. By 2008, it is estimated this will rise to almost seven in ten out of the billion phones forecasted to be sold globally.

The new Jabra music audio products include a range of headsets and headphones for use with Bluetooth mobile phones and other music devices. In addition, the portfolio includes a series of adapters or Bluetooth enablers, allowing consumers to extend the functionality of mobile phones, music devices and PCs or laptops, and enjoy hands-free communication and wireless music streaming to a Jabra or other Bluetooth stereo headset or headphone.

Jabra BT620s and Jabra A320s -- Now Available

The Jabra BT620s Bluetooth stereo headset is the first Jabra Bluetooth hi-fi stereo headset that lets consumers switch instantly between enjoying music and talking on the phone. The Jabra BT620s provides consumers with great audio quality direct from a mobile phone, MP3 player, PC or laptop. When a call comes in the music pauses automatically so the user can take the call. The Jabra BT620s features 14 hours of music playing time, one of the longest in the industry, 16 hours of talk time and up to 240 hours of standby time. MSRP: $129.99 USD

The Jabra A320s USB Bluetooth stereo adapter enables users to stream music, transfer data, or talk wirelessly. The Jabra A320s Bluetooth stereo USB adapter brings Bluetooth capability to a PC or laptop providing users with an immediate solution for wirelessly listening to music, having hands-free conversations and transferring data. MSRP: $34.99 USD

The Jabra BT325s and Jabra C820s -- Available in North America Q3 2006

The Jabra BT325s provides users with a Bluetooth headset and high performance corded stereo headphones so users never have to miss a call while listening to music. It is designed as the perfect match for portable music devices and Bluetooth phones providing the convenience of one headset for listening to music and taking calls. The headset comes with high-quality exchangeable stereo ear buds and connects to MP3 players or other devices that support a 3.5 mm corded interface such as a PC or music mobile phone. A clip-on Bluetooth device featuring integrated microphone and phone volume controls enables the headset to connect to Bluetooth enabled devices to support phone calls. The Jabra BT325s comes in an urban and rain shower proof design and features 8 hours of music/talk time and 240 hours standby time. MSRP: $89.99 USD

The Jabra C820s corded stereo headphones provide users with superior audio quality and are ideal for any music playing device such as a mobile phone, music player, hi-fi adapter, PC or airplane. Featuring active noise reduction (up to 22dB), powered by a single AAA battery installed in the ear cup, the Jabra C820s removes unwanted background noise for a better listening experience. Jabra C820s comes with a range of adapters including a connector cable for music phones with adapters, a 3.5mm standard stereo audio cable, a two-prong airline adapter and 3.5mm - 6.5mm stereo adapter. MSRP: $179.99 USD

The Jabra A125s and Jabra A120s Bluetooth Stereo Adapters -- Available in North America Q3 2006

The Jabra A125s is the ideal solution for Bluetooth enabling an iPod so users can wirelessly listen to music via a Bluetooth stereo headset or headphones. Compatible with most iPods including the iPod mini, iPod photo and iPod nano, the Jabra A125s provides users with wireless music streaming from an iPod to a Bluetooth stereo headset or headphone. The Jabra A125s features 10 hours of music time. MSRP: $59.99 USD

Featuring 10 hours of music time, the Jabra A120s can be used to Bluetooth enable all music devices using a 3.5mm jack such as music mobile phones, PCs, or standard music players. With the Jabra A120s users can stream music direct to a Jabra or other Bluetooth stereo headset or headphone. MSRP: $49.99 USD

About Jabra

Jabra is a world leading brand of innovative mobile audio products. Its extensive portfolio includes wireless Bluetooth headsets, corded headsets and mobile music accessories such as stereo headsets and headphones for mobile phones and other devices. Jabra products are sold in more than 60 countries and are available at major retailers worldwide. Jabra is a brand of GN Mobile, a division of GN Store Nord headquartered in Copenhagen, Denmark. GN Mobile includes both the Jabra brand of products and GN's original equipment manufacturing (OEM) business. www.jabra.com.

About GN Store Nord GN Store Nord has been helping people connect since 1869. Initially as a telegraph company and now as a global market leader in personal communications providing increased mobility and quality of life for its users, GN develops and manufactures headsets for hands-free communication, hearing instruments and audiologic diagnostics equipment. GN products are marketed globally. www.gn.com.

Jabra(R) is a registered trademark of GN Mobile A/S (GN Netcom A/S). All other trademarks included herein are the property of their respective owners. The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Mobile A/S (GN Netcom A/S) is under license. iPod is a trademark of Apple Computer, Inc., registered in the U.S. and other countries.

Source: Jabra

CONTACT: Heidi Adams, Director of Marketing of Jabra (GN Mobile),
+1-760-489-4020, hadams@jabra.com; or Jamey Long of Berkman Communications,
+1-619-231-9977, or Mobile, +1-619-813-2996, Jamey@berkmanpr.com, for Jabra

Web site: http://www.gn.com/
http://www.jabra.com/

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