'SLUG IT OUT!' WINNER ANNOUNCED IN TELEVISION SPOT CONTEST FOR UNIVERSAL PICTURES AND GOLD CIRCLE FILMS' GENRE-BENDING HORROR 'SLiTHER'
'SLUG IT OUT!' WINNER ANNOUNCED IN TELEVISION SPOT CONTEST FOR UNIVERSAL PICTURES AND GOLD CIRCLE FILMS' GENRE-BENDING HORROR 'SLiTHER'
UNIVERSAL STUDIOS, Calif., March 30 /PRNewswire/ -- Universal Pictures today announced that 25-year-old Southern California production coordinator Christopher Ell won the grand prize in its "Slug it Out!": "Slither" TV Spot Contest. Coinciding with the promotional launch of the new genre-bending horror film "Slither," the aspiring filmmaker nabbed the contest prize of $25,000 and will be rewarded with an airing of his spot during NBC's top-rated "My Name is Earl" on Thursday, March 30, during the 9:00 - 9:30 p.m. EST/PST broadcast. "Slither" oozes into theaters nationwide on March 31, 2006.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060316/LATH064LOGO )
Ell's creation was chosen from hundreds of entries as the top creative by "Slither's" director James Gunn and one of its producers, Paul Brooks. Online visitors to the film's official web site, www.slithermovie.net, were given hands-on exposure to the world of theatrical motion picture advertising as they assembled the ultimate TV commercial to promote the film. Visitors took Universal-supplied assets including clips, music cues, sound FX and graphics and built a customized version of a "Slither" TV spot.
Adam Fogelson, president of marketing, Universal Pictures commented, "User generated content is key to "Slither's" core marketing campaign. With more than 1,100 submissions in little more than a week, it looks like fans of the horror genre appreciate the direct outreach. We congratulate Chris and commend everyone who answered the call to design disgusting and hilarious creatives."
A surprised Ell said, "As a filmmaking up-and-comer, I'm looking forward to where the exposure may take me, even if it is just 30 seconds of fame. I knew when I entered the contest, I'd be up against many cool, unique and slimy shorts. I feel blessed the filmmakers thought my entry captured the spirit of the film."
The "Slug It Out!" online contest received entries from Feb 27 - March 9. Twenty-five finalists were chosen from that pool by Universal Pictures. In addition to grand prize winner Ell, four first prize winners were selected by director Gunn and producer Brooks. The first prize winners will each receive $1,000 and a "Slither" movie poster autographed by Gunn and the cast of "Slither." Twenty runners-up will receive "Slither" merchandise and a Universal Pictures horror DVD.
The filmmaker's winning spot may also be seen online at www.slithermovie.net.
ABOUT "SLiTHER"
"Slither" is an edgy blend of heart-stopping terror, wry humor and surprising humanity from genre-bending screenwriter James Gunn, whose "Dawn of the Dead" became one of 2004's most surprising hits.
The sleepy town of Wheelsy could be any small town in America -- somewhat quaint and gentle, peopled with friendly folks who mind their own business. But just beneath the surface charm, something unnamed and evil has arrived ... and is growing. No one seems to notice as telephone poles become clogged with missing pet flyers, or when one of the town's richest citizens, Grant Grant (Michael Rooker), begins to act strangely. But when farmers' livestock turn up horribly mutilated and a young woman goes missing, Chief of Police Bill Pardy (Nathan Fillion) and his team, aided by Grant's wife Starla (Elizabeth Banks), uncover the dark force laying siege to their town ... and come face-to-face with an older-than-time organism intent on absorbing and devouring all life on Earth.
"Slither" is the feature film directing debut of screenwriter James Gunn (the recent hit re-envisioning of "Dawn of the Dead") and stars Nathan Fillion, Elizabeth Banks, Gregg Henry and Michael Rooker. It is also written by Gunn. "Slither" -- a Universal Pictures and Gold Circle Films presentation of a Strike Entertainment Production -- is produced by Paul Brooks and Eric Newman.
ABOUT UNIVERSAL PICTURES
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi Universal.
Photo: http://www.newscom.com/cgi-bin/prnh/20060316/LATH064LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Universal Pictures
CONTACT: Michael Moses, +1-818-777-5926, or online, Tyler Fowler,
+1-818-777-5893, Tyler.Fowler@nbcuni.com, both of Universal Pictures
Web site: http://www.slithermovie.net/
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