Ideal World Will be Six Today, Fun and Celebrations are Underway

Ideal World Will be Six Today, Fun and Celebrations are Underway

LONDON, March 30/PRNewswire/ --

Friday 14TH April 6pm - Monday 17TH April 12pm

Join the nations friendliest, most fun and inspirational TV
shopping channel, Ideal World, for their 6th Birthday celebrations this
weekend. Look out for brilliant new beauty expert ranges, exquisite new
jewellery, creative craft selections, must-have fashion and a host of home
essentials. Ideal World, the one-stop channel for excellent shopping to
celebrate their 6th Birthday are offering fantastic celebratory prizes for
lucky viewers - money to spend at Ideal World - first prize GBP1,000 second
prize GBP500 and third prize GBP250.

BEAUTY NEWS:

Ariane Poole, make-up artist extraordinaire joins Ideal World
for their Birthday Bonanza. "As a top international make-up artist for over
25 years I've had the pleasure of working with celebrities, top models and
even royalty. But I get the greatest satisfaction from doing makeovers on
real women and showing them how they too can look their best with the right
products and some useful tricks of the trade.

"It has always been my dream to create a line of cosmetics
that solves our make-up dilemmas. Products that are easy and quick to use,
fun and innovative and above all deliver results. My 'Solutions' range aims
to do just that. A stylish yet practical collection of products that makes
looking good easy". Tune in at 12pm on the 15th.

Merri Mayers, skincare guru from Comfort and Joy loves to
solve problem skin. Comfort & Joy is natural, cooked up in harmony with
natural cycles, using organic or, best of all, wild-crafted ingredients
whenever possible. It is made by hand by Merri Mayers and her family, and
tested on family and friends. No GMO, no silicones and as preservative and
synthetic free as possible. Everything is made with love-as it says on the
label. Virtuous, healthy, healing skin care for all. Stay tuned at 12pm on
the 15th.

Regular favourites Fresh Air and Protocol will also be showing
over the weekend.

JEWELLERY NEWS:

Jewels of the Taj is a brand new premium jewellery collection
launching on the birthday weekend. Taking inspiration from the Taj Mahal in
India this new, exquisite collection reflects the beauty of this magnificent
building by incorporating into the pieces intricate designs and filigree work
found in and around the Taj Mahal. The first collection will feature
magnificent diamonds in a variety of golds. This exciting new two-hour launch
will take place on Saturday 22nd April at 10pm. Priced from GBP89.99 to
GBP899.00.

CRAFT NEWS:

Knitting (advanced), decoupage, calligraphy, scrap-booking,
jewellery making, card making, sewing - something new and inspirational for
all your crafting passions! Join us for the last word in creativity with
fantastic demonstrations from expert Stephanie Weightman.

Show exclusives - the Smartlap Portable Desk and Rotary
Storage, our experts 20 essential tools, new product launches and incredible
prizes: first prize GBP300 value of craft goodies, GBP300 of Ideal Worl
Vouchers, lifetime membership to our Create and Craft Club (which includes a
10% discount on all purchases) and a years subscription to Crafts Beautiful.
Twelve runner-up prizes include a one-day craft workshop with the Ideal World
experts - truly a "money can't buy" offer. Don't miss it starting 9pm on the
16th and throughout the day on the 17th.

HOME & TECHNOLOGY FAVOURITES:

All our home favourites are on-show this weekend. Say goodbye to
sleepless nights and stiff limbs with our Ideal Sleeper System with
super-scientific memory foam, which moulds to your body's own shape,
temperature and weight for pressure-free comfort and perfect sleep. Join us
at 7pm on the 15th April.

Our favourite Singer STARLET sewing machine is light weight and has some
great easy to use features, a one-touch automatic clutch mechanism, free arm
with accessories storage area and electronic foot control which gives you
even power at all speeds. The Singer STARLET sewing machine is capable of
sewing a Fabric types: stretch, fine, medium, heavy including: quilting
denim, leather, suede, curtains and soft furnishings. Tune in at 5pm and 8pm
on the 17th April.

FASHION NEWS & FAVOURITES:

Hosted by style guru Patrick Swan, the perfect person to give
advice, pointers and easy to action advice on how to make this season's looks
work for you. Patrick, as seen on BBC's Style Challenge and GMTV's LK Today,
will introduce a new ladies wear brand Emelia, exclusive to Ideal World
featuring real clothes for real women. A wearable wardrobe that recognizes
key fashion trends, smart casual separates for women who don't wish to
sacrifice comfort for style and cut to flatter the figure. Designer looks at
affordable prices. Join Patrick at 3pm on the 16th April.

21st Century Corsetry, the modern day premium corsetry brand
from Germany. Each item of corsetry is fashionable and desirable with the
added benefits of fabulous slimming and body contouring properties.

Available in sizes 10 - 26, all garments are seamless in a
great range of colours. Take a peek at 3pm on the 15th April.

Notes to editors:

- Ideal World launched in 2000 and is broadcast 24 hrs a day, 7
days a week, 365 days a year (live broadcast between 9am - 1am). Ideal
World has sister channels: Ideal Vitality 658, Create and Craft 661,
Jewellery Vault 638.

- Ideal World specialises in innovative products with a story
to tell across fashion, health & beauty, leisure, craft, homewares and
technology. Channels are supported by their website idealworld.tv giving
product information and offering customers an alternative route to
ordering.

Source: Ideal Shopping Direct

For further information, images and products please contact Chalk PR T: +44(0)20-7622-5560; E: emma@chalkpr.co.uk and nicola@chalkpr.co.uk

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