Promo Only MPE Captures Country Market; Signs Exclusive Agreement with Big Machine Records

Promo Only MPE Captures Country Market; Signs Exclusive Agreement with Big Machine Records

Adoption by Country Music Industry Reaches All-Time High

VANCOUVER, British Columbia, March 28 /PRNewswire-FirstCall/ -- Destiny Media Technologies (BULLETIN BOARD: DSNY) announced today that Big Machine Records will exclusively use Destiny's Promo Only MPE System for all of their internal and external digital distribution needs. Today's agreement with Big Machine Records further solidifies and extends Promo Only MPE's penetration and dominance in the Country music industry, with the adoption rate from radio broadcasters now at 90% and every Country music label currently employing the Promo Only MPE System.

"We are thrilled that Big Machine Records has signed on to exclusively utilize Promo Only MPE," said Dean Ernst, Director of Promo Only MPE. "The Country music industry has overwhelmingly mandated Promo Only MPE as their digital distribution system of choice for a myriad of reasons including its provision of speed, exceptional security and broadcast-quality files."

"We did our homework when it came to available choices in the digital distribution market," said Big Machine Records president Scott Borchetta. "Promo Only MPE is a proven industry leader in terms of service and innovative offerings and was clearly the hands-down favorite for Big Machine Records."

Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date, the system has nearly 7,000 individual registered users. In excess of 9000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.

Promo Only MPE recently released a MAC version of its digital distribution system as well as the availability of version 2.0 featuring a number of key upgrades including full iPod support, music video delivery capabilities and linear HD audio support.

Promo Only MPE is used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world leader in subscription- based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

About Big Machine Records

Big Machine Records was founded in the fall of 2005 by former promotion veteran Scott Borchetta. Their artist roster includes Jack Ingram, Danielle Peck, Taylor Swift and Dusty Drake.

About Destiny Media Technologies

Destiny Media Technologies, Inc. (www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing media through the internet. The company's suite of streaming and downloadable products includes: Clipstream (tm), Destiny Media Player (tm), Radio Destiny (tm), and MPE (tm). Established in 1991, the company is headquartered in Vancouver, Canada.

Press Contacts:

Liam Collopy
Vice President
LCO - Levine Communications Office
1180 S. Beverly Dr. Third Floor
Los Angeles, CA 90035
E: lcollopy@LCOonline.com
T: 310.300.0950 x 232
F: 310.300.0951
www.LCOonline.com

Alastair Duncan
Account Executive
LCO - Levine Communications Office Inc.
1180 S. Beverly Drive Third Floor
Los Angeles, CA 90035
E. aduncan@LCOonline.com
T. 310.300.0950 x234
F. 310.300.0951
www.LCOonline.com

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Source: Destiny Media Technologies

CONTACT: Liam Collopy, Vice President, ext. 232, or
lcollopy@LCOonline.com, or Alastair Duncan, Account Executive, ext. 234, or
aduncan@LCOonline.com, both of LCO - Levine Communications Office Inc.,
+1-310-300-0950, or fax, +1-310-300-0951, for Destiny Media Technologies

Web site: http://www.dsny.com/

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