Is Life Fair for the Fairer Sex? Is it a Better Time to Be a Man or Even Have a Male Boss? Are Women Really 'Opting Out?'

Is Life Fair for the Fairer Sex? Is it a Better Time to Be a Man or Even Have a Male Boss? Are Women Really 'Opting Out?'

Noted Researchers Kellyanne Conway and Celinda Lake Join Lifetime Television to Examine Differences Among Generation Y, Generation X and Baby Boomer Women

NEW YORK, March 27 /PRNewswire/ -- Lifetime Networks today announced the results of the most recent "Lifetime Women's Pulse Poll" which unearthed provocative findings from three generations of women -- Generation Y (age 18-29), Generation X (age 30-44) and Baby Boomers (age 45-59) -- on attitudes regarding sex, men, marriage and career.

Conducted by well-known pollsters and authors Kellyanne Conway and Celinda Lake, the findings of the initial poll, "Generation Why?," included (full report available on request):

-- Never a better time to be a woman, but ...: While all three generations
agreed it's never been a better time to be a woman, the majority
believe women still face discrimination and men have more advantages in
society -- more so than in 1974! A surprising finding of the study was
that 51% felt there were more advantages to being a man now vs. thirty
years ago, when only 31% thought this was true when a similar question
asked in the 1974 Virginia Slims American Women's Opinion Poll.

-- "First comes love, then comes marriage, then comes ...": Gen Y women
advocate marriage and children at a younger age than previous
generations. Three-quarters felt the ideal age for marriage, AND
having children, was under 30. Gen Y isn't bound by tradition however,
35% would consider having a child on their own. And, in their search
for the perfect mate, online dating failed to pop, even for Gen Y with
only 4% feeling it was the best way to meet Mr. Right. All generations
prefer a soul mate over an excellent lover.

-- Opting out: Contrary to popular misconceptions about highly educated,
highly capable women declaring they'd give it all up to raise their
children or pursue a passion, Gen Y women were least likely to say
they'd leave their careers behind if they didn't need a paycheck AND
Gen Y were extremely entrepreneurial, with almost two thirds saying
they'd rather start their own business than stay in their current jobs,
verses Boomers at less than half. All three generations found
inflexibility in the workplace MORE formidable than discrimination.
And all agree that the remedy to these problems is not a female boss --
the majority prefer a male boss. Married women or those with kids
especially preferred reporting to a "sir" verses a "ma'am," while
single women and those without kids, across all generations, preferred
a female boss.

-- Myths about technology: Women will buy more high-tech gadgets than men
this year, but no matter their age, women still think men are much more
tech savvy. Technology is the native tongue for Gens Y & X and an
acquired taste for Baby Boomers. However, Gen X is more likely to
prefer email while boomers and Gen Y, prefer face-to-face, and Gen Y is
more likely to IM or blog than the other two groups.

In making the announcement, Betty Cohen, President/CEO, Lifetime Entertainment Services, said: "Lifetime has always been the expert on information about women and for women and these polls help give voice to the unique and diverse perspectives of women today, and project where they'll be in five or ten years."

Throughout the year, the "Lifetime Women's Pulse Polls" will explore a wide range of areas examining women's lives, including consumer behavior and spending habits, their desire for and usage of new technologies, their positions on key public policy issues, and on the lighter side, their impressions of the latest pop culture icons -- culminating in an on-air special in Fourth Quarter, 2006, with MSNBC award-winning journalist Willow Bay, produced by Intuitive Entertainment, LLC, for Lifetime.

"Lifetime Women's Pulse Polls" is the largest women's multi-platform research project ever undertaken by a television network, weaving in a multi-pronged package providing wide-ranging and trail-blazing applications and implications for viewers, advertisers, affiliates and other business partners.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

Source: Lifetime Networks

CONTACT: Cherice Walker, +1-212-424-7293, walkerc@lifetimetv.com

Web site: http://www.lifetimetv.com/

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