New Line Cinema Encourages Audience Environmentalism With 'Hoot' Downloadable Desktop Pet Owl in Partnership With the National Wildlife Federation

New Line Cinema Encourages Audience Environmentalism With 'Hoot' Downloadable Desktop Pet Owl in Partnership With the National Wildlife Federation

LOS ANGELES, March 27 /PRNewswire/ -- In an effort to build awareness for the needs of wildlife and engage families in a fun and interactive activity, New Line Cinema has created a program where consumers can download a HOOT DESKTOP PET, which helps fund the National Wildlife Federation's efforts to protect owls and other wildlife and habitat around the country.

"The HOOT Desktop Pet provides a fun, innovative and engaging way to educate children about wildlife and at the same time helps support the National Wildlife Federation's valuable conservation programs," stated NWF Director Carey Stanton Rogers.

The HOOT DESKTOP PET can be downloaded from the official movie web site at http://www.hootmovie.com/ and other partner sites; one click installs the program, after which a cute animated burrowing owl takes up residence on the consumer's computer screen, wandering about and performing a number of different routines randomly or in response to commands, including feeding, listening to music and skateboard riding.

Consumers who "Adopt" their DESKTOP PET will be invited to fill in a form to register their pet adoption. National Wildlife Federation will receive a donation from New Line Cinema for the adoption program. Parents and children doing good also get benefits as families who adopt the DESKTOP PET will automatically be entered into a grand prize drawing for a trip for 4 to Florida, 2 concert and backstage tickets for a Jimmy Buffett concert, and the opportunity to meet Brie Larson, star of HOOT.

"It's exciting to be a part of the Hoot DESKTOP PET adoption program because it's such a great way for families to learn about the eco-friendly message of the film and support the Wildlife Federation," says star Brie Larson.

Scheduled for an April 21 release, HOOT revolves around three middle-schoolers take on greedy land developers, corrupt politicians, and clueless cops in the mystery adventure, based on Carl Hiaasen's Newbery Honor-winning book. Hoot is from a screenplay by Wil Shriner and directed by Wil Shriner and stars Logan Lerman, Brie Larson, Cody Linley and Luke Wilson. Hoot is produced by Jimmy Buffett, Frank Marshall (Seabiscuit, Signs) and Walden Media (Because of Winn Dixie, Holes).

About New Line Cinema Corporation:

Founded almost 40 years ago, New Line Cinema is the most successful independent film company in the world. Its mission is to produce innovative, popular and profitable entertainment in the best creative environment. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, merchandising and an international unit. In 2005, New Line partnered with HBO to form Picturehouse, a new theatrical distribution company to release independent films. A pioneer in franchise filmmaking, New Line's Oscar-winning The Lord of the Rings trilogy is one of the most successful film franchises in history. New Line is a division of Time Warner, Inc. (TWX).

About National Wildlife Federation:

The National Wildlife Federation is America's conservation organization, protecting wildlife for our children's future. Founded in 1936, National Wildlife Federation is marking its 70th anniversary this year. They believe education is the key to creating a world where wildlife and people thrive.

They inspire millions to speak and act for wildlife through their community-based activities, grassroots efforts, website and award-winning magazines. Its Ranger Rick(R) magazine has guided generations of children, opening their eyes, minds and hearts to the mysteries and wonders of wildlife and the natural world. Please visit www.nwf.org to get involved, to learn how to explore the nature in your neighborhood and to protect wildlife where you live.

Sweepstakes and Donation Details:

www.hootmovie.com/adoptanowl/rule.html

Source: New Line Cinema

CONTACT: Nicole Butte, Director of Interactive Marketing of New Line
Cinema, +1-310-967-6620, or fax, +1-310-659-3568, nicole.butte@newline.com

Web site: http://www.hootmovie.com/adoptanowl/rule.html

Web site: http://www.nwf.org/

Web site: http://www.hootmovie.com/

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