Friendster Radio Powered by PandoraTM Launches in US

Friendster Radio Powered by PandoraTM Launches in US

SAN FRANCISCO, March 6 /PRNewswire/ -- Friendster today announced that its users can now build online radio stations powered by Pandora's Music Genome Project and share them with their friends. "Friendster Radio" leverages two powerful ideas: social networking, pioneered by Friendster; and online music discovery pioneered by Pandora.

Friendster Radio taps into Pandora's Music Genome Project, recently lauded by Rolling Stone magazine, to develop radio stations based on an individual's favorite artists or songs. The playlists are based on the Music Genome Project's exhaustive analysis of thousands of songs across hundreds of musical attributes.

Bringing Friendster and Pandora together takes the experience to another level: Friendster Radio expands the universe of music discovery beyond the individual listener to the listener's friends and the entire Friendster Network. Friendster users build radio stations that can be shared, evolve, and even become 'hits' on Friendster.

According to Larissa Le, Friendster's Product Director, "The combination of the two elements creates a truly unique -- and incredibly powerful -- way to discover and listen to music. There's just nothing like this anywhere else."

Pandora Vice President of Business Development Jessica Stoner adds, "We're excited to bring Pandora to social networking. Enabling people to discover and enjoy great music -- and share it with their friends -- is what Pandora is all about."

About Friendster

Friendster is the leading social site for keeping in touch with friends, and meeting new people. Friendster is a privately-held company based in San Francisco, California, backed by the venture firm Kleiner Perkins Caufield & Byers.

About Pandora

Pandora is powered by the Music Genome Project(TM), the most sophisticated taxonomy of musical information ever collected. Each song in the massive database -- which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country, Blues, R&B, old, new, big names, and small acts -- is analyzed by trained musician analysts along 400 distinct musical attributes to capture not only the musical identity of a song, but also many significant qualities that are relevant to understanding the musical preferences of consumers.

Source: Friendster

CONTACT: Jeff Roberto of Friendster Public Relations, +1-415-972-1411,
or jroberto@friendster.com; or Marivi Lerdo-de-Tejada of Pandora Public
Relations, +1-415-577-4318, or marivil@onpr.com

Web site: http://www.friendster.com/

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