Danna Garcia Signed As The First Latin Face Of Garnier Nutrisse Haircolor

Danna Garcia Signed As The First Latin Face Of Garnier Nutrisse Haircolor

Latin-American Sensation Adds Spokesperson to List of Accomplishments

NEW YORK, March 27 /PRNewswire/ -- Garnier Nutrisse has just named Colombian actress Danna Garcia its newest face of haircolor. As one of the hottest stars to hit the Latin-American circuit, the Colombian actress joins several famous celebrity spokespersons representing Garnier, including Sarah Jessica Parker, the popular star of "Sex and the City."

(Photo: http://www.newscom.com/cgi-bin/prnh/20060327/NYM012 )

As the first Latin spokesperson for Garnier Nutrisse, Garcia will be featured exclusively in a new ad campaign called "Completely in Love" or "Completamente Enamorada." Garcia adds her distinct personal style to the campaign, posing playfully in Garnier Nutrisse shade Almond Creme #70, a dark natural blonde. 30-second TV spots begin airing on March 27, and print ads break in March magazines.

"Danna possesses a natural radiance and spirited style that is a perfect match with the Garnier brand. She is our first Garnier spokesperson of Hispanic heritage, and will speak to a consumer base that is important to the Garnier brand," says Cheryl Vitali, Senior Vice President, Marketing, Maybelline New York-Garnier. "We are thrilled to have someone with such genuine warmth and natural beauty join the Garnier family."

"I am so happy to represent a brand that seems to genuinely understand and care about the haircare needs of the Hispanic community," says Danna. "I absolutely love the natural ingredients in Garnier Nutrisse -- especially the avocado and grape seed oil which leave my hair so shiny and healthy. And it smells delicious!"

ABOUT DANNA GARCIA

Born in Columbia, Danna has been proving her talent since the young age of 4, when she began her career. Since then Danna has warmed millions of homes around the world, appearing in more than 25 soap operas. Her list of achievements also includes a chart-topping album -- Momposina, recorded with the band Cafe Moreno, which went triple platinum. Today, Danna Garcia is a recognized actress with three soap operas currently airing in various countries throughout the world, including "Pasion de Gavilanes," which has been a tremendous success in Spain. The United States audience can see Danna in her leading role on Telemundo's riveting soap opera "Corazon Partido," which is presently being filmed in Mexico. Danna Garcia is represented by Latin World Entertainment.

ABOUT GARNIER

Garnier believes in beauty through nature. Scientifically developed and enriched with select natural ingredients, our products help you look healthy and feel better every day. Established in Paris at the turn of the 20th century, Garnier is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, Canada and Mexico. Dedicated to providing a new vision for health with high quality products, Garnier also provides a wide range of hair care, skin care and sun care products throughout the world.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060327/NYM012
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: Garnier Nutrisse

CONTACT: Liz Shevlin, Maybelline New York-Garnier, +1-212-984-4502, Fax.
+1-212-984-5146, eshevlin@maybelline.com; Tara Madden, Tracey Koblick, or
Mariel Rittenhouse, all of Bratskeir|Seidman, +1-212-679-2233; Conchita Paz-
Oliva, Latin World Entertainment Agency, +1-305-572-1515, Fax. +1-305-572-
1510, conchita@latinwe.com

Web site: http://www.latinwe.com/

-------
Profile: intent