AVP Tour Announces 2006 Television Broadcast Schedule

AVP Tour Announces 2006 Television Broadcast Schedule

- AVP Pro Beach Volleyball Tour to be Broadcast on NBC, FOX Network and FOX Sports Net -

LOS ANGELES, March 27 /PRNewswire-FirstCall/ -- AVP Pro Beach Volleyball Tour, a wholly owned subsidiary of AVP, Inc. (BULLETIN BOARD: AVPI) , a lifestyle sports entertainment company focused on professional beach volleyball, today officially announced its 2006 television broadcast schedule. Over 75 hours of AVP Tour action will be broadcast on three different networks: NBC, the FOX Network and FOX Sports Net.

The 2006 Tour includes two new events, five new cities, and a record $3.5 million in prize money. The prize money is split equally between the men and the women and represents a 17% increase from last year's purse of $3.0 million. This season, the AVP Tour will visit 16 cities, including the new additions of Birmingham, Ala., Sacramento, Calif., Atlanta, Ga., Brooklyn, N.Y, and Lake Tahoe, Nev.

The expanded 2006 schedule comes on the heels of a very successful 2005 season. The AVP Tour experienced healthy growth last season, including a 48% increase in its fan base, according to Scarborough Sports Marketing, which compares favorably to the growth in other sports properties for the same time period.

The 2006 broadcast schedule includes four events on NBC, two events on FOX and 10 events on FSN. In addition, all NBC and FOX events will be re-broadcast on FSN.

"We are thrilled about the continued increase of exposure for both the sport of professional beach volleyball and the elite AVP athletes," said Leonard Armato, CEO and Tour Commissioner. "We are glad to be working with NBC and FSN again this year and we are looking forward to our first year on FOX."

In addition, AVP has developed several promoter relationships to help bring tournaments to cities that might not otherwise host such events. Local organizers are responsible for selling all local revenue for the tournament, including tickets, concessions, sponsorships and hospitality. Event cities with local promoters include: Sacramento (Sacramento Sports Commission), Atlanta (Atlanta Sports Council), Birmingham-Hoover (Bruno Event Team), Brooklyn (Brooklyn Sports and Entertainment) and Cincinnati (Reach Event Marketing). AVP's strategic alliances with top local promotion companies allow the AVP Tour to have a strong presence in new markets without the standard upfront capital resources as well as gaining year-round, aggressive marketing and outreach for each event.

Event Air Date Network
Ft. Lauderdale, Fla. April 8 FOX Sports Net
Ft. Lauderdale, Fla. April 18 FOX Sports Net
Tempe, Ariz. May 13 FOX Sports Net
Santa Barbara, Calif. May 20 FOX Network
Tempe, Ariz. May 20 FOX Sports Net
Huntington Beach, Calif. June 3 FOX Sports Net
Huntington Beach, Calif. June 10 FOX Sports Net
Sacramento, Calif. June 11 FOX Network
Hermosa Beach, Calif. June 17 FOX Sports Net
Hermosa Beach, Calif. June 24 FOX Sports Net
Seaside Heights, NJ July 8 FOX Sports Net
Atlanta, Ga. July 15 FOX Sports Net
Birmingham, Al. July 22 FOX Sports Net
Chicago, Ill. July 23 NBC
Seaside Heights, NJ July 29 FOX Sports Net
Atlanta, Ga. Aug. 5 FOX Sports Net
Manhattan Beach, Calif. Aug. 12 NBC
Birmingham, Al. Aug. 12 FOX Sports Net
Manhattan Beach, Calif. Aug. 13 NBC
Brooklyn, NY (Coney Island) Aug. 19 NBC
Brooklyn, NY (Coney Island) Aug. 20 NBC
Cincinnati, Ohio Sept. 2 NBC
Boulder, CO Sept. 2 FOX Sports Net
Cincinnati, Ohio Sept. 3 NBC
Boulder, Colo. Sept. 9 FOX Sports Net
Las Vegas, Nev. Sept. 16 FOX Sports Net
Las Vegas, Nev. Sept. 23 FOX Sports Net
Lake Tahoe, Nev. Sept. 30 FOX Sports Net
Lake Tahoe, Nev. Oct. 7 FOX Sports Net

* All air times are regional.
** Live / Same Day Coverage on FSN is possible for all FSN Events. Check
local listings

About the AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. is a lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent volleyball tour in the United States, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP staged 14 events throughout the United States in 2005 and has expanded the Tour to 16 events for the 2006 season. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.

Contact:
Kimberly Moran Amy Cozamanis
Brener Zwikel & Associates, Inc. Financial Relations Board
(818) 344-6195 ext. 121 (310) 854-8314
kimberlym@bzapr.comacozamanis@financialrelationsboard.com

Source: AVP Pro Beach Volleyball Tour, Inc.

CONTACT: Kimberly Moran of Brener Zwikel & Associates, Inc.,
+1-818-344-6195, ext. 121, kimberlym@bzapr.com; or Amy Cozamanis of Financial
Relations Board, +1-310-854-8314, acozamanis@financialrelationsboard.com, both
for AVP Pro Beach Volleyball Tour, Inc.

Web site: http://www.avp.com/

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