Celebrate Earth Day by Saving on Organic Products This April

Celebrate Earth Day by Saving on Organic Products This April

Go Organic! for Earth Day, the Largest-Ever Educational Campaign to Promote Organic Products, Reflects the Nation's Rapidly Increasing Interest in Organics

MINNEAPOLIS, March 27 /PRNewswire/ -- Looking to try organic food, organic personal care products and save money at the same time? If so, you are like most Americans. Great deals could be as close as your local supermarket. This April, more than 3,500 grocery stores and 50 organic product manufacturers are joining forces to present "Go Organic! for Earth Day," a national educational and promotional campaign to encourage people to learn about and try organic products ( http://www.organicearthday.org/ ).

The campaign, a project of the Organic Trade Association, Earth Day Network and MusicMatters is being held in conjunction with Earth Day (April 22). It is intended to draw attention to the ways organic products support a healthy environment, and build on Americans' growing interest in organically produced products. According to OTA, organic product sales are growing at a rate of approximately 20 percent annually.

"Never before has the American public had so many organic choices in stores and restaurants," said Kathleen Rogers, president of Earth Day Network. "And what better way to celebrate the synergy between the health of our planet and the health of our families in honor of Earth Day."

The campaign includes money-saving coupons, organic food demonstrations and product samples; educational materials; and Earth Day events in select retail outlets. Chef Akasha Richmond, organic chef to the stars and author of the cookbook Hollywood Dish, has created a day's worth of simple, organic recipes from breakfast to dinner for the campaign available at http://www.organicearthday.org/ . Coupons are available free through participating retailers or by calling 1-866-I-GO-ORGA (NIC).

The Go Organic! for Earth Day campaign brings together leading companies and brands in the organic industry including Earthbound Farm, The Hain Celestial Group, Horizon Organic, Nature's Path Foods, R.W. Knudsen Family, Santa Cruz Organic, Seventh Generation, Silk Soymilk and Stonyfield Farm. The nation's leading food retailers including Kroger, Whole Foods, Wild Oats, Giant Foods and others also are participating.

In addition, educational materials about organic products and farming will be made available to tens of thousands of K-12 teachers worldwide who are part of Earth Day Network's Educator's Network. This interactive curriculum makes environmental education exciting for students and encourages civic responsibility and environmental awareness.

All recipes, informational materials and a store finder to locate participating retailers can be found on the campaign Web site, http://www.organicearthday.org/ .

Source: MusicMatters

CONTACT: Carol Schuler for MusicMatters, +1-612-372-6451, or
carol@habermaninc.com

Web site: http://www.organicearthday.org/

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