Starz InBlack and Radio One Network Team Up to Support the American Heart Association

Starz InBlack and Radio One Network Team Up to Support the American Heart Association

'Movies That Touch Your Heart' Campaign Includes a Chance to Win a Trip to South Africa and $5,000

ENGLEWOOD, Colo., Feb. 7 /PRNewswire/ -- During Black History Month, Starz InBlack is putting its money where its movies are. The only premium movie network dedicated to African Americans has partnered with Radio One Network and the American Heart Association to present the "Movies That Touch Your Heart" campaign which is designed to raise money for the American Heart Association.

During the "Movies That Touch Your Heart" campaign, Starz Entertainment Group LLC (SEG) will donate $50 (up to $250,000) to the American Heart Association for every new Starz and Starz InBlack subscriber between 1/15/06 and 3/15/06 who mails in one month's proof of subscription. The funds will be used to support the American Heart Association's ongoing research and its public education and community service programs.

Starz InBlack's Black History Month programming includes a diverse slate of world premieres and originals. Special features during February include the world premiere of the soulful blues concert "Blues Divas" with interviews by Morgan Freeman and the film In My Country starring Samuel L. Jackson. Other features presented throughout the month include, Do The Right Thing, Last of the Mississippi Jukes, Hitch, Blade: Trinity, Hendrix: Band of Gypsys and Mr. 3000.

The "Movies That Touch Your Heart" campaign includes an online trivia sweepstakes that offers a chance to win a trip for two to South Africa and $5,000. To enter the sweepstakes participating contestant will register on-line at www.moviesthattouchyourheart.com. Trivia questions focus on Starz InBlack's featured programming. A complete set of rules is available at www.moviesthattouchyourheart.com.

"Starz Entertainment Group is proud to utilize our biggest asset -- our movies -- to help support the work of the American Heart Association," said A. Miles McNamee, senior vice president, affiliate marketing, SEG. "Cardiovascular disease ranks as the No. 1 killer of African Americans. We hope that this campaign will help to increase awareness among our dedicated viewers about the perils of heart disease."

Other components of the Starz InBlack "Movies That Touch Your Heart" campaign include:

* Targeted radio buy in 11 markets on 24 Radio One stations. The markets
include: New York, Los Angeles, Houston, Raleigh, Memphis, Norfolk,
New Orleans, Charlotte, Birmingham, Jackson and Greensboro.
* National print ads in Jet Magazine.
* Banner ads on all 24 stations' websites with a link to
www.moviesthattouchyourheart.com.

Starz InBlack is culturally connected. It is the source for the biggest, coolest movies and urban entertainment.

About the American Heart Association

Since 1924 the American Heart Association has helped protect people of all ages and ethnicities from the ravages of heart disease and stroke. These diseases, the nation's No. 1 and No. 3 killers, claim more than 930,000 American lives a year. The association invested more than $439 million in fiscal year 2003-04 for research, professional and public education, and advocacy and community service programs so people across America can live stronger, longer lives. Visit the American Heart Association at www.americanheart.org or call 1-800-AHA-USA1 (1-800-242-8721).

About Radio One

Radio One's family of companies is the nation's preeminent source for programming focused primarily on African American culture. Through the combined assets of local radio, cable television and internet media, Radio One seeks to entertain, inform and improve the lives of African American throughout the country.

About Starz Entertainment Group

Starz Entertainment Group LLC (SEG) is the largest provider of premium movie services in the United States. SEG offers 13 digital movie channels including the flagship Starz(R) and Encore(R) channels with approximately 14 million and 25 million subscribers respectively. Starz Entertainment Group airs more than 750 movies per month across its pay TV channels and is a forerunner in offering its subscribers advanced services such as Starz HDTV, Starz On Demand(R) and Vongo(SM). Starz Entertainment Group is a wholly-owned subsidiary of Liberty Media Corporation, www.starz.com.

Contacts:

Chelsye J. Burrows Jonathan Taylor
Starz Entertainment Group The Lippin Group
720.852.5838 323.965.1990
chelsye.burrows@starz.comjtaylor@lippingroup.com

Source: Starz Entertainment Group LLC

CONTACT: Chelsye J. Burrows of Starz Entertainment Group,
+1-720-852-5838, chelsye.burrows@starz.com; or Jonathan Taylor of The Lippin
Group, +1-323-965-1990, jtaylor@lippingroup.com, for Starz Entertainment
Group

Web site: http://www.starz.com/
http://www.americanheart.org/
http://www.moviesthattouchyourheart.com/

-------
Profile: intent