Network LIVE Taps Aaron Grosky for Vice President of Music

Network LIVE Taps Aaron Grosky for Vice President of Music

LOS ANGELES, Feb. 22 /PRNewswire/ -- Network LIVE, a joint venture between AOL, XM Satellite Radio, and AEG, today announced the expansion of the company's music department with the appointment of industry veteran Aaron Grosky as Vice President of Music. As VP of Music, Grosky plays an integral role in developing and executing Network LIVE's long term music strategy, spearheading all music content acquisitions and serving as primary interface with artist management and talent relations on behalf of Network LIVE.

Since joining Network LIVE, Grosky has secured performances by breakthrough stars such as Gorillaz from Manchester Opera House in Manchester, KT Tunstall at Schubas Tavern in Chicago, Hawthorne Heights with Atreyu and Anberlin at the El Rey in Los Angeles and Disturbed at The Norva in Norfolk, VA. Marquee Network LIVE events under Grosky have included the Rolling Stones live from Copacabana Beach in Rio de Janeiro and the PeaPod Concert Benefit at the Henry Fonda Theater in Los Angeles, where the Black Eyed Peas were joined on stage with performances by friends like Sergio Mendes, Justin Timberlake and John Legend.

"For Network LIVE to fulfill our vision of delivering consumers great live music content, how they want it, when they want it and where they want it, it was imperative we find the person with the right mix of music passion, hunger for digital entertainment, street smarts and relationships to run our music department," said Kevin Wall, founder and CEO of Network LIVE. "Grosky strikes a delicate balance between addressing the needs of artists and labels while staying true to the vision and future of digital entertainment consumption. I am confident that under the helm of Grosky, Network LIVE's music department will flourish, thus feeding consumer appetite for live music across multiple platforms."

"The music industry is hungry for new, relevant and effective ways to connect artists with fans in a meaningful and cost-effective manner," said Aaron Grosky, Vice President of Music Programming of Network LIVE. "My enthusiasm for joining Network LIVE stems from the understanding of what is happening in the marketplace, and the potential for Network LIVE to truly impact the course of music marketing and distribution immediately and in the future."

Grosky brings nearly 10 years of music and technology experience to the company.

Most recently, Grosky served as the head of Artist, Label Relations and Programming for Virgin Digital, where he helped define a programming voice, secure artist and label relationships, and implement systems for the digital music service in the US and Europe. Previously, Grosky founded Shift, Inc, a media encoding and entertainment networking services company, and held senior positions at RioPort where he oversaw client acquisitions, and Almo Sounds where he managed digital initiatives. As Head of Music for iFUSE, Grosky was responsible for the creation of the record label and music sites, managing A&R, business development, and marketing efforts. Grosky started his career as a regional sales and marketing rep for Geffen Records in Boston.

About Network LIVE

Network LIVE is the first entertainment network committed to redefining the creation and distribution of live content in the digital age. A joint venture formed by AOL, XM Satellite Radio and AEG, Network LIVE has produced and distributed marquee events such as Live 8, as well as concerts from Black Eyed Peas, Bon Jovi, Green Day, Madonna, Keith Urban, Gorillaz and John Mayer Trio.

Media Contacts:

Elisa Wiefel
Network LIVE
310-550-3831
ewiefel@networklive.com

Dani Dudeck for Network LIVE
(323) 202-1890
dani.dudeck@edelman.com

Source: Network LIVE

CONTACT: Media, Elisa Wiefel of Network LIVE, +1-310-550-3831,
ewiefel@networklive.com; or Dani Dudeck, +1-323-202-1890,
dani.dudeck@edelman.com, for Network LIVE

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