Massive Network Will Run PSA Designed to Prevent Teens From Dropping Out of High School

Massive Network Will Run PSA Designed to Prevent Teens From Dropping Out of High School

National Ad Council Campaign Targets At-Risk Teens and Their Support Networks

NEW YORK, Feb. 6 /PRNewswire/ -- Massive Incorporated, the creator of the world's first and only video game advertising network, today announced that it has donated media to The Advertising Council to support its new public service advertising (PSA) campaign designed to prevent students from dropping out of high school. The ads will begin running in the Massive Network this month, reflecting the importance of video games as a key media element for a campaign targeting teens as well as the people in their support networks.

Launched today by the Ad Council and the U.S. Army and created pro bono by ad agency JWT New York, the new "Boost" campaign is an extension of the Ad Council's and the U.S. Army's Operation Graduation initiative, which launched in 2000. The new PSAs feature stories of real teens throughout the country documenting their struggles to stay in high school.

The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video game titles. As games are the preferred entertainment choice for teens and young adults, the Massive Network is a powerful new outlet for marketers.

The campaign features ten at-risk high school seniors, the "Class of 06," who are recording their struggles to stay in school by shooting documentary-style films of themselves, their friends and family using disposable video cameras. The students encourage others to submit their stories throughout the spring semester at a new website, www.Boostup.org.

"We're thrilled to participate in such an important cause and campaign and are pleased that the Ad Council recognizes that video games are a key media component that uniquely reaches this demographic," said Mitch Davis, CEO of Massive Incorporated.

About Massive Incorporated

Massive Incorporated has created the world's first video game network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premiere video game titles and delivers measured results on consumer interaction with this brand messaging. Massive has partnerships with 29 leading game publishers, over 60 blue-chip advertisers, and has served over 30 million game sessions, to date. Advertisers representing all major categories include Coca-Cola brands, Comcast's G4, GameFly, Honda Element & Honda S2000, National Highway Traffic Safety Administration, Navy, NBC, Nokia, Panasonic, Paramount Pictures, Sci-Fi Channel, The WB Television Network, TLC, T-Mobile, Universal Music Group, Verizon DSL, Warner Bros., and XFM Radio. Massive allows publishers and advertisers to capitalize on the largest cultural and economic entertainment force in the world. Massive was selected to AlwaysOn's 2005 list of top 100 private companies. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates.

CONTACT: Amy Janzen, +1-917-209-6819, or amy@sutherlandgold.com, for Massive Incorporated.

Source: Massive Incorporated

CONTACT: Amy Janzen, +1-917-209-6819, or amy@sutherlandgold.com, for
Massive Incorporated

Web site: http://www.boostup.org/

Web site: http://www.massiveincorporated.com/

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