SBG/b EQUAL Partners With CSI Creator Anthony E. Zuiker to Develop a new Game Experience Based on the Hit TV Series 'CSI'

SBG/b EQUAL Partners With CSI Creator Anthony E. Zuiker to Develop a new Game Experience Based on the Hit TV Series 'CSI'

Complete With Unique Multi-Sensory Game Play Features, CSI:Senses Will be Unveiled at Toy Fair, February 12-15

SANTA MONICA, Calif., Feb. 6 /PRNewswire/ -- SBG/b EQUAL announced today the latest exciting addition to its CSI series of games, CSI:Senses. Licensed by CBS Consumer Products in the U.S., this unique game redefines the concept of the traditional board game by featuring multi-sensory player immersion components to test players' senses and illuminate the skills required to be a real life crime scene investigator. CSI:Senses is slated to launch in the U.S. in the Summer of 2006. The game concept was developed by Anthony E. Zuiker and is based on the hit series, CSI: Crime Scene Investigation, created by Anthony Zuiker. The game will be unveiled at Toy Fair along with SBG/b EQUAL's entire collection of new board and TV DVD games at the Javits Center in Booth #3021 from February 12-15, 2006.

"I've loved games my entire life so you can just imagine how thrilled I was to be approached by SGB/b EQUAL with an opportunity to combine a childhood passion with my biggest professional accomplishment," said CSI:Senses and CSI TV series creator Anthony E. Zuiker. "From the story lines to the immersive game play, I can easily say that CSI:Senses is poised to be one of the most unique game experiences ever created."

The concept for CSI:Senses originated from Zuiker himself, who developed and wrote all six new storylines. Purposely fashioned to have the same gritty feel of the original hit TV series based in Las Vegas, the game incorporates the CSI characters, settings and scenarios that fans have come to expect.

Players test their abilities as crime scene investigators and challenge their senses and skills, including vision, hearing, memory, communication skills and IQ to collect evidence and solve the crime. Hands on game play and unique props for collecting evidence, including a mini-UV light, add to the sensory game play.

"It has been a phenomenal experience to work with Anthony. His level of dedication to the project has just blown us away and we can say without a doubt that CSI:Senses brings the excitement and suspense of the popular series to life like no other game before," said Mark Sutcliffe, CEO of SBG/b EQUAL.

SBG/b EQUAL formed in late 2005 as a result of the merger between Specialty Board Games, a leader in board games for teens and adults, and The b EQUAL Company, an innovator in interactive games for families and kids.

About SBG/b EQUAL

SBG/b EQUAL is the newly formed merger between leading games companies Specialty Board Games (SBG) Inc. and The b EQUAL Company. SBG develops and publishes board games and DVD board games for the domestic and international markets. S BG identifies the hottest and up and coming licenses and incorporates innovative, reality game play to keep ages 10 and older entertained. Web site: http://www.playsbg.com/. b EQUAL is the leading innovator in family games. As the only company that features an exclusive, patent-pending technology called Dynamic Leveling, The b EQUAL Company ensures that everyone in the family will be equally engaged, entertained, and challenged. Created with world-class family brands, b EQUAL designs every game with families in mind. Website: http://www.bequal.com/.

CSI: Crime Scene Investigation

CSI is a fast-paced drama that follows a Las Vegas team of forensic investigators who use both cutting-edge scientific methods and old-fashioned police work to solve crimes. The show is currently in its sixth season and airs on CBS Thursday nights at 9 pm ET/PT.

About CBS Consumer Products

CBS Consumer Products, a unit of CBS Enterprises, manages the worldwide licensing, merchandising and video activities for a diverse slate of properties owned or controlled by the CBS Corporation. Additional information is available by visiting www.CBS.com.

Source: SBG/b EQUAL

CONTACT: Nicole Daddio of SBG/b EQUAL, +1-213-482-5154,
ndaddio@playsbg.com; or Beth Feldman of CBS Consumer Products,
+1-212-975-3183, Bstoller-feldman@cbs.com; or Jonalyn Morris of Bender/Helper
Impact, +1-310-473-4147, jonalyn_morris@bhimpact.com, for SBG/b EQUAL

Web site: http://www.cbs.com/

Web site: http://www.bequal.com/
http://www.playsbg.com/

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