Marketron's 700 TV Clients Lead Electronic Avails Initiative

Marketron's 700 TV Clients Lead Electronic Avails Initiative

More Than 11,000 Media Buyers Registered to Receive Marketron WebAvails Since 2000; Marketron Stations Transmitting WebAvails Directly to Donovan's TAM System Since 2003

BURLINGAME, Calif., Feb. 27 /PRNewswire/ -- Marketron International today announced that its 700-station strong television client base has been leading the industry in distribution of electronic avails. Marketron's TV Sales clients began sending avails electronically via the company's free WebAvails service in 2000. Media buyers have been able to receive avails directly in the leading television media buying software, Donovan Data Systems' TV Avail Manager (TAM) since 2003. Marketron clients send thousands of avails electronically per month and more than 11,000 media buyers have registered to receive WebAvails to date.

Increasingly, advertising agencies are requesting electronic avails to reduce the data entry burden. In a letter sent to television stations earlier this month, MindShare North America's President of Local Broadcast Kathy Crawford announced that starting in April 2006 it will only accept electronic avails that can be imported into the Donovan's TAM software. MindShare media buyers have been receiving WebAvails from Marketron clients for several years.

"Electronic avails are nothing new for Marketron's 700 television clients that generate the majority of TV advertising sales," said Barry Bates, Vice President of Sales for Marketron International. "Marketron clients were the first to be able to send electronic avails and electronic contracts. We're proud that our clients have taken such a lead in the electronic data revolution that now seems to be hitting critical mass."

Marketron provides the best selling sales, research and proposal software for television stations of all sizes. The company's fully integrated suite of Sales, Traffic and Business Intelligence solutions reduces redundant tasks and provides electronic workflow between departments. Marketron WebAvails is free to all Marketron TV Sales clients and their advertisers.

Both agencies and stations realize significant productivity benefits by using WebAvails. Electronic avails arrive more quickly and reliably than those delivered via fax or hand. Transmitting avails from television stations directly into TAM liberates media buyers from time-consuming and error-prone data entry. Station salespeople spend less time faxing, re-faxing and resolving discrepancies. Ultimately, simplifying the avails process results in faster negotiations and stronger relationships between buyers and sellers. More information about the service may be found at www.webavails.com.

About Marketron International

Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of Sales, Traffic, Finance and Business Intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

Source: Marketron International

CONTACT: Lauren Carpenter of Marketron International, +1-650-548-2230,
or mobile, +1-415-816-5419, or lcarpenter@marketron.com

Web site: http://www.marketron.com/
http://www.webavails.com/

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