Ensequence Launches Client Services Group to Support Interactive TV Advertising Campaigns

Ensequence Launches Client Services Group to Support Interactive TV Advertising Campaigns

Company Hires Ad Industry Veteran to Lead Group, Facilitate Creation of Engaging, Revenue-generating Global Campaigns

PORTLAND, Ore., Feb. 27 /PRNewswire/ -- Ensequence(R), the leading provider of interactive TV authoring software and services, today announced the launch of its client services team to help brands and advertising agencies with their global interactive TV advertising campaigns.

"By the end of 2006, advertisers will be able to reach 60 million interactive TV-enabled homes in the United States and Europe," said Dalen Harrison, Ensequence president and CEO. "With the advent of digital video recorders (DVRs) and video-on-demand (VOD), most advertisers are experiencing a fundamental shift in the television landscape. Our client services team will work with leading-edge agencies and brands that have embraced these changes in the industry and plan to use it to their advantage."

To support the Ensequence commitment to the advertising community, the company has hired Michele Bogdan as worldwide vice president of client services. Bogdan's team will be dedicated to helping world-class advertising agencies and brands understand how to benefit from interactive TV advertising.

"Advertisers on both the client side and agency side are under tremendous pressure to present results and prove return on investment," Bogdan said. "Interactive television blends the entertaining nature of television with the interactive nature of the Internet. It gives advertisers the opportunity to take television campaigns to the next level through enhanced content, sponsorships and long-form commercials."

Bogdan is a veteran of global marketing and advertising, having held senior executive positions in the advertising industry and with major corporations. Her award-winning experience includes global TV, print, out-of-home and interactive integrated media campaigns. As a senior partner with Ogilvy & Mather, Bogdan created and executed campaigns for brands including Kodak, American Express, Motorola and Coca-Cola. She served as senior vice president on the Hewlett-Packard Co. (HP) account at Publicis & Hal Riney and with BBDO on the Apple account.

Most recently, Bogdan was in charge of global consumer advertising for HP. She led the development of the Picture Book advertising campaign, which supported the largest consumer products launch in HP's history. The campaign won multiple awards, including AdWeek's Campaign of the Year. She was also responsible for managing sponsorship and entertainment marketing programs related to HP's consumer partnerships.

Throughout her career, Bogdan has been a champion of new media. She became interested in interactive TV advertising last year when she teamed with Ensequence and Goodby, Silverstein & Partners to develop HP's first interactive TV advertising campaign, which launched in the United Kingdom and later rolled out in the United States with great success.

"Most advertisers recognize that the world has changed," Bogdan said. "I believe that Ensequence is uniquely positioned to help leading-edge agencies and brands to embrace and profit from this change."

About Ensequence

Established in 2000, Ensequence is the leading provider of interactive TV software used to create, manage and broadcast interactive shows and commercials. Ensequence on-Q(R) software suites and professional services deliver cross-platform interactive TV capabilities to broadcasters, advertising agencies and operators worldwide. Leaders in interactive TV rely on Ensequence software and services to create and broadcast their interactive TV shows and commercials, including the BBC, MTV Networks UK & Ireland, the Disney Channel, BSkyB, Sky Sports and DISH Network. For more information about Ensequence, visit www.ensequence.com.

Source: Ensequence

CONTACT: Aslam Khader, Vice President, Marketing and Strategy of
Ensequence, +1-503-416-3807, or aslam.khader@ensequence.com; or Bruce Jacobs,
Senior Account Executive of Weber Shandwick, +1-425-452-5421, or
bjacobs@webershandwick.com

Web site: http://www.ensequence.com/

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Profile: intent