AccessIT Launches Industry's First Digital Cinema Content Anti-Piracy Identification Service

AccessIT Launches Industry's First Digital Cinema Content Anti-Piracy Identification Service

Forensic Watermarking Technology Incorporated into On-Going 4,000-Screen Digital Cinema Rollout

MORRISTOWN, N.J., Feb. 21 /PRNewswire-FirstCall/ -- Access Integrated Technologies, Inc. ("AccessIT") (AMEX:AIX) today announced the launch of a groundbreaking digital cinema anti-piracy initiative involving the first-of- their-kind deployments of forensic watermarking technology and the creation of a detection and recovery service created for studios and other owners of digital content.

Christie/AIX, the company's wholly owned subsidiary, will immediately incorporate anti-piracy watermarking technology into the digital cinema systems deployed with exhibitors participating in its on-going 4,000 screen digital cinema deployment plan. AccessIT's watermark detection/content identification service will be headquartered in the company's Chatsworth, CA. satellite operations center providing forensic recovery services for content owners on a 24x7x365 basis.

World-wide piracy of Hollywood films -- illegal off-the-screen recording of movies with handheld camcorders now costs the industry an estimated $3.5 billon annually. To curtail this activity, the Hollywood Studio consortium created to define the industry standards for digital cinema, Digital Cinema Initiatives ("DCI"), mandated the development and use of forensic anti-piracy technology. Among the standards set by DCI was the use of technology enabling the insertion of "invisible" watermarks into both the audio and video portions of movies during exhibition playback. These watermarks can be detected and decoded to provide detailed identifying information regarding the source of the recorded content including its time, date and original projection location.

The content identification service is the first such commercial detection service offered to content owners for analyzing pirated content in an effort to trace it to its source release point. AccessIT's use of the related watermarking technology is the largest deployment of this technology to date. This anti-piracy initiative incorporates advanced DCI-compliant CineFence forensic watermarking and anti-piracy detection capabilities developed and licensed from Royal Philips Electronics ("Philips"). CineFence was created by Philips as a rights protection, tracking and monitoring solution for digital content, an integral part of the digital cinema technical specifications released by DCI. The CineFence watermarking system is the first DCI-compliant embedding and detection system for use with both video (in 2K and 4K resolutions) and audio to be adopted in a wide-scale digital cinema deployment.

"This agreement is further evidence of our commitment to providing our studio and exhibitor customers with not only the best-of-breed technology, but practical solutions that conform to DCI specifications," commented Bud Mayo, chairman and chief executive officer of AccessIT. "We are pleased to again play a role in yet another important digital cinema technical milestone."

Philips CineFence is the first step to help content owners in their fight against illegally copied movies with a handheld camcorder in theatres", says Ronald Maandonks, CEO of Philips Content Identification. "By giving active support to the movie industry, AccessIT can play an important role in helping to control this problem."

Russell Wintner, President and Chief Operating Officer of AccessIT's Digital Media Division, added, "CineFence is a remarkably useful and robust technology, yet one that remains completely hidden from viewers. It has the potential to dramatically curtail camcorder-based piracy, easing one of the main concerns of all content owners in the digital era while providing them with a comprehensive forensic content management and tracking capability, as envisioned by DCI."

AccessIT's Christie/AIX unit serves as the funding vehicle and administrator for the company's 4,000-screen digital cinema rollout plan expanded significantly from the total originally announced in June 2005. Christie/AIX will act as the financing intermediary between content-owners -- major studios and independent distributors, among others -- and exhibitors who will receive turnkey Digital Cinema systems that conform with the DCI Technical Specification, including Christie DLP Cinema(R) projectors and related hardware and software.

Access Integrated Technologies, Inc. (AccessIT) is the industry leader in offering a fully managed storage and electronic delivery service for owners and distributors of digital content to movie theaters and other venues. Its studio-backed 4,000 screen ongoing deployment of digital systems is the first and the largest of its kind in the world. Supported by a robust platform of fail-safe Internet data centers, AccessIT is able to leverage the market- leading role of its Theatrical Distribution System (TDS) with its innovative digital delivery capabilities and in-theatre software systems to provide the highest level of technology available to enable the emerging Digital Cinema industry to transition from film without changing workflows. For more information on AccessIT, visit www.accessitx.com.

More information and press release about Philips CineFence can be found at: www.philips.com/ci.

Safe Harbor Statement

Investors and readers are cautioned that certain statements contained in this document, as well as some statements in periodic press releases and some oral statements of AccessIT officials during presentations about AccessIT, along with AccessIT 's filings with the Securities and Exchange Commission, including AccessIT 's registration statements, quarterly reports on Form 10- QSB and annual report on Form 10-KSB, are "forward-looking'' statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements that are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "expects", "anticipates", "intends", "plans", "could", "might", "believes", "seeks", "estimates" or similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future actions, which may be provided by AccessIT's management, are also forward-looking statements as defined by the Act. Forward-looking statements are based on current expectations and projections about future events and are subject to various risks, uncertainties and assumptions about AccessIT, its technology, economic and market factors and the industries in which AccessIT does business, among other things. These statements are not guarantees of future performance and AccessIT undertakes no specific obligation or intention to update these statements after the date of this release.

DLP Cinema(R) is a registered trademark of Texas Instruments Inc.

Contact:

Suzanne Tregenza Moore Michael Glickman
AccessIT The Dilenschneider Group
55 Madison Avenue 212.922.0900
Suite 300
Morristown, NJ 07960
973.290.0080
www.accessitx.com

Source: Access Integrated Technologies, Inc.

CONTACT: Suzanne Tregenza Moore of AccessIT, 973-290-0080; or
Michael Glickman of The Dilenschneider Group, 212-922-0900

Web site: http://www.accessitx.com/

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