The Village at the Lift Returns to Park City

The Village at the Lift Returns to Park City

Main Street's Town Lift Converted for a Fourth Year

January 19 - January 25

LOS ANGELES, Jan. 9 /PRNewswire/ -- The Village at the Lift will once again be rolling out the red carpet in Park City, Utah and converting Main Street's landmark Town Lift center into a VIP hub for both activity and leisure with a concierge service, a specialized boutique, a restaurant, a cafe, spa, welcome lounge, media center and event space.

Located at the foot of Main Street in Park City, this two-story, 30,000 square foot retail center will be a prime asset to the film festival community. Equipped with state-of-the-art audio and visual capabilities, boasting an occupant capacity of over 500 for events and private parking facilities, The Village at the Lift will also satisfy two important film festival needs: full service special event venue and press conference/junket facility.

The Village at the Lift will be a showcase for a number of brands and their original concepts. Among them:

W Las Vegas Residences Lounge: W Las Vegas Hotel, Casino and Residences will bring the desert heat to the mountains this winter with the premiere of the W Las Vegas Residences Lounge at Village at the Lift. The W Las Vegas Residences Lounge will host exclusive events and activities throughout the week and offer film festival attendees an early taste of the anticipated Las Vegas project. The W Las Vegas Residences Lounge will be a warm, intimate environment featuring 2,800 square feet of W Las Vegas' trademark design. Residential owners at W Las Vegas will experience W Hotel's world-class amenities and signature Whatever/Whenever(R) service 24-hours a day while in the comfort of their own home. Additional information is available at www.WLasVegasResidences.com.

Philips Electronics: For the third year in a row, Philips Electronics -- one of the world's biggest electronics companies -- will host the Philips Simplicity Lounge at The Village at the Lift. The company's latest innovations, including the new Aurelle LED candles, Norelco Bodygroom, Senseo coffeemakers, Sonicare toothbrushes and the Ambilight line of FlatTVs, will be integrated throughout The Village at the Lift -- allowing attendees to interact with technology that is advanced, easy-to-use and designed around their lives.

Yahoo!: The world's leading online destination, with more than 400 million unique consumers each month, returns to The Village at the Lift with the Yahoo! Cafe. Yahoo! Cafe guests can sample music and make their own playlists, play some indie trivia or simply check e-mail or read up on that hot new talent they just met -- all while enjoying a cup of Joe and delicious breakfast or lunch courtesy of Chef Ron Borolla, currently at a gourmand's paradise, Patina restaurant in Los Angeles. Yahoo! fans online in Park City or from the comfort of their homes can learn about the most talked about new independent films and get a glimpse of the fun happenings in Park City by heading to http://movies.yahoo.com/sundance.

The Store: This year the Village at the Lift will be home to a fashion boutique. Inside, VIP festival goers will enjoy the latest fashions from brands including: James Jeans, Le Tigre, Pony, Pianegonda, Brics Luggage, Aquanautic Watches, Rocawear, Fredrick's of Hollywood, Alora Ambiance, Daniel Swarovski Crystal Eyewear, Harajuku Lovers, Le Mystere and Timberland.

Heineken: Heineken USA reinforces it's commitment to independent film by returning as the official beer of the Village at the Lift for the second straight year. In addition to overall sponsorship, Heineken will once again transform the Flying Sumo Restaurant into the Heineken Green Room, creating the most exclusive celebrity dining destination during the festival. Heineken will celebrate independent film by hosting various dinners and events for directors, producers, celebrities and influencers, including cast dinners, cocktail parties, and a unique night of celebrity karaoke, as well as by simply enabling exclusive guests the chance to relax in an intimate atmosphere.

Cadillac and Chevrolet: A fleet of all-new 2007 Cadillac Escalades and Chevy Tahoes will provide hot wheels and cool rides for Hollywood's high-profile attendees. These vehicles will provide luxury transportation to and from The Village at the Lift, film premieres and special events for festival guests. General Motors Corp. (NYSE:GM), the world's largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM today employs about 325,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally, up 4 percent and the second-highest total in the company's history. GM's global headquarters are at the GM Renaissance Center in Detroit. More information on GM can be found at www.gm.com.

Frigidaire: Frigidaire will debut its new cool colored Affinity Front Load Laundry Products in the "Glacier Lounge," an icy hot refuge where Hollywood influencers can duck in for free "fluff and foam" services. Glacier Blue and Platinum Ice dryers will fluff skiwear while guests enjoy libations. Through a partnership with the Clothes Off Our Back Organization, celebrities are invited to donate winter wash-able fashions to benefit children's charities. Supermodel Frederique van der Wal will provide laundry space design ideas and take a limited number of complimentary orders for the cool new Affinity products scheduled to ship in April

UGG(R) Australia is the world's premier brand of luxury sheepskin products and remains the leader in quality, innovation, and style. The UGG(R) Australia Spa will be keeping feet toasty in the ultimate comfort while relaxing for exclusive treatments at The Village at the Lift. The newest styles of outerwear, accessories, and footwear will also be present to ensure happy festival goers. UGG(R) Australia is available at www.uggaustralia.com and all Nordstrom stores. The company is based in Goleta, California and is a division of Deckers Outdoor Corporation.

Source: Village at the Lift

CONTACT: Amy Zvi, or Alisha Mahon, or Tammy Golihew, all of BNC,
+1-310-854-4800, VALmedia@bncpr.com, for Village at the Lift

Web site: http://www.uggaustralia.com/

Web site: http://www.gm.com/

Web site: http://movies.yahoo.com/sundance

Web site: http://www.wlasvegasresidences.com/

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