Top Regional Mexican Music Artist Lupillo Rivera to Appear in Dodge Exhibit at the Los Angeles Auto Show

Top Regional Mexican Music Artist Lupillo Rivera to Appear in Dodge Exhibit at the Los Angeles Auto Show

* Lupillo Rivera will be available to greet fans, sign autographs and take photos between 4 PM and 6 PM on Saturday, January 7

* KLAX morning show DJ BARZON will be conducting a live remote from the Dodge exhibit during Rivera's appearance

* Rivera posters, Dodge branded items (- Dodge MegaCab T's, Dodge jackets, key chains and Rivera/Dodge postcards -) and radio station promotional items will be given away

LOS ANGELES, Jan. 6 /PRNewswire/ --
WHAT: Attendees of the Los Angeles Auto Show Saturday, January 7th are
in for a special treat from Dodge. Top Regional Mexican music
artist Lupillo Rivera will be making an appearance in the Dodge
exhibit between 4 PM and 6 PM. Rivera will be available to greet
fans, sign autographs and take photos.

Since April of 2005 Mr. Rivera has been part of a Dodge marketing
campaign aimed a reaching out to Hispanic consumers.

WHO: Regional Mexican music artist Lupillo Rivera

WHEN: Saturday, January 7, 2006 4:00 PM -- 6:00 PM

WHERE: Los Angeles Auto Show
Los Angeles Convention Center
Dodge exhibit, West Hall
S. Figueroa Street
Los Angeles, CA 90015
Auto Show admission required

DETAILS: In 2005 Dodge entered into a sponsorship with Regional Mexican
music artist Lupillo Rivera to star Spanish-language creative
for the California market. Rivera is featured in Dodge TV
commercials, radio spots, print ads, private concerts, meet and
greets and a picture of Rivera in his customized Dodge Ram on
the inside of his latest CD.

Additional information and news from DaimlerChrysler is available on the Internet at: http://www.media.daimlerchrysler.com/

Source: Chrysler Group

CONTACT: Scott Brown, +1-201-750-4569, sdb29@daimlerchrysler.com, or
Melanie Cyr, +1-949-322-5591, mcyr@globalhue.net

Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/

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