The NBC Agency Produces Music Video Featuring Hip-Hop Group Flipsyde to Promote NBC's Coverage of the Upcoming Torino Olympic Winter Games

The NBC Agency Produces Music Video Featuring Hip-Hop Group Flipsyde to Promote NBC's Coverage of the Upcoming Torino Olympic Winter Games

Flipsyde Performs Their Top Single 'Someday' in the Special Promotion

BURBANK, Calif., Jan. 3 /PRNewswire/ -- The NBC Agency, a unique, full-service agency servicing the marketing, advertising and promotional needs of all NBC Universal-owned entities, has produced a music video in partnership with the popular Hip-Hop group, Flipsyde, (www.flipsyde.com) as a unique promotional element in support of NBC's coverage of the upcoming Torino Olympic Winter Games. Featuring the hit single "Someday," the video salutes the athletes striving to make the team that will represent the United States in Torino, Italy, February 10-26, 2006.

"Someday," from Flipsyde's recently released debut album, "We The People" (Cherrytree/Interscope Records), encourages everyone to strive for their dreams, a belief shared by Flipsyde's band members, Piper, Steve Knight, Dave Lopez and D-Sharp, as well as the Olympic athletes who appear in the video. Shot on location at a Los Angeles-area ice rink owned by Olympic figure skater Michelle Kwan, the video showcases the message in Flipsyde's music by illuminating the determination, heartache and triumph experienced by world class athletes in their drive for Olympic gold. In addition to Kwan, Olympic gold medalist, Apolo Anton Ohno, America's best short track speed skater, took to the ice for the production.

The video was produced by The NBC Agency in a variety of lengths and is being run on the network as well as online, on cable and in retail. The agency is working closely with the band's label, Interscope, on a variety of promotional elements to drive awareness of both NBC's coverage of the upcoming Games and the Flipsyde debut album.

Flipsyde's music, which combines the urgency of Hip-Hop with the power of Rock, also incorporates and promotes, "unity, peace and the empowerment of people." Their aptly entitled debut album represents "We the People ... of the world," stressed, MC, Piper. "A new declaration of independence without political boundaries."

Flipsyde recently enjoyed a well-received European run touring with the likes of Snoop Dogg and the Black Eyed Peas. Their first single, "Someday," has garnered phenomenal support from influential radio stations stateside and has sold thousands of online downloads. The correlating video, directed by James Cox (Wonderland), was recently a top winner on FUSE-TV's "Oven Fresh."

Flipsyde will make their national television debut performing "Someday" on "The Tonight Show" with Jay Leno, January 5th 11:35/10:35c on NBC.

About The NBC Agency

The NBC Agency, founded in November 1999, is a multi-award-winning advertising team that made "Must See TV" a household slogan and reinforced the term "appointment television" for NBC programming. It is a unique, full- service advertising agency servicing the advertising and promotional needs of all NBC-Universal owned entities, which include entertainment, news, sports and corporate divisions of NBC as well as the cable, internet and syndicated properties and brands that the company owns or holds an equity interest in, such as CNBC, MSNBC and MSNBC.com, Bravo, USA, SCI FI, Trio, Telemundo and NBC-Universal Television Distribution.

Source: The NBC Agency

CONTACT: Maryann Ridini of The NBC Agency, +1-818-884-0104,
maryann@ridinientertainment.com

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