Interactive Television Networks, Inc., to Carry MavTV

Interactive Television Networks, Inc., to Carry MavTV

Leading IPTV Provider Adds Irreverent Network to Its Growing List of Entertainment Channels

LAGUNA NIGUEL, Calif., Jan. 3 /PRNewswire-FirstCall/ -- Interactive Television Networks, Inc. (BULLETIN BOARD: ITTV.OB - News) (ITVN), a leader in Internet Protocol Television (IPTV), today announced it will carry MavTV, a new network targeting men ages 18-54 with bold, male-oriented content. ITVN will offer the complete MavTV linear feed to its entire customer base, as well as, select titles on a pay per view basis.

MavTV aims to be the destination channel for men by featuring programming that focuses on the topics that men gravitate to most -- sports, gambling, fitness, money, gadgets, relationships and of course -- women!

"We are pleased to add MavTV to our growing list of niche entertainment channels," said Charles Prast, CEO of ITVN. "MavTV uses a tone men are comfortable with -- like the way you talk to a friend when you're on the basketball court or hanging out at a bar. MavTV talks about the topics men are interested in, creating a TV network that men have been wanting for years."

MavTV brings an outstanding slate of differentiated content to ITVN subscribers, including: The Dan Show - Las Vegas, Rajun Sexy Cajuns, American Tailgating and Heartland Poker Tour.

"ITVN is an exciting new platform offering tremendous choice and convenience to the consumer," commented Doug Jost, EVP of Sales and Marketing for MavTV. "This is a great opportunity, through a nationwide footprint, to showcase our unique, original content. We are thrilled to be partners with ITVN as it expands its service offerings."

A linear feed of the MavTV Network will be available at no cost to all current ITVN subscribers. Video on demand will be available on a pay-per-view basis.

What is IPTV?

IPTV stands for Internet Protocol TV, which is broadcast-quality television delivered over standard home broadband Internet. While offering the same quality as satellite or cable, IPTV has many advantages, such as virtually limitless programming and on-demand content because only channels selected by consumers are delivered over home broadband networks. All content -- including HDTV -- can be distributed on a subscription or pay-per-view basis with content promotion integrated into the user experience. Best of all, IPTV offers true interactivity for the customer, allowing two-way communication with services comparable to the Web, creating a better environment for users, programmers and advertisers.

About MavTV

MavTV, owned by Mav'rick Entertainment Network, Inc., carries a variety of programming themes targeting men ages 18-54, including sports, sports analysis, gaming, comedy, women and relationships, health and fitness, finance, gadgets, and movies. MavTV is a 24/7 channel dedicated to reaching men with relevant programming choices and a differentiated voice that is uniquely irreverent, humorous, and opinionated.

About ITVN

ITVN manufactures a low-cost, compact set-top-box that links the home television to IPTV networks and services without the need for a personal computer. In addition, ITVN is a provider of proprietary interactive content networks delivered to the television over home broadband. ITVN owns or controls all aspects of its business from content licenses, management, billing, and streaming software to its low-cost compact set-top-box.

ITVN is making IPTV relevant to the everyday consumer by offering a growing number of niche-market networks while keeping the service affordable. Current and future networks include movie channels, music channels, news channels, and many other options where the overall viewing environment is enhanced by ITVN's true interactivity.

In October of 2005, ITVN was named the "Innovator of the Year" at DigitalLife, a three-day consumer event produced by Ziff Davis Media. For more information please visit www.itvn.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including risks or uncertainties related to the release of ITVN's network and products, the market acceptance of its products and services, competition from companies that provide, or have announced an intention to provide IPTV, the need for subsequent substantial additional financing, and the company's ability to successfully market ITVN's products and services. Additional uncertainties and risks are described in ITVN's most recently filed SEC documents, such as its most recent current reports on Form 8-K. All forward-looking statements are based upon information available to ITVN on the date the statements are first published. ITVN undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: Interactive Television Networks, Inc.

CONTACT: media, Amy Orebaugh of Terpin Communications Group,
+1-310-821-6100, ext. 107, or amy@terpin.com, for ITVN

Web site: http://www.itvn.com/

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