Michigan Snowsports Industries Association Introduces Ski & Ride Video Contest

Michigan Snowsports Industries Association Introduces Ski & Ride Video Contest

CLARKSTON, Mich., Jan. 5 /PRNewswire/ -- This winter, the Michigan Snowsports Industries Association (MSIA) is hosting a video contest, challenging high school and college students to create a 30-second "commercial" that shows the best of Michigan skiing and snowboarding from their perspective.

Called the Michigan Ski & Ride Video Contest, the grand prize is the opportunity to attend and assist with a one-day shoot -- location to be determined within North America -- with Matchstick Productions. Round trip travel, transportation and lodging are included. Plus free skiing all next season for four people with four MSIA White Gold Cards, which allow the holders to ski one time at each of the 23 participating ski areas.

Entries from finalists will be showcased at the Michigan Ski & Ride Film Festival on March 11 at Crystal Mountain, Michigan.

"The intention of the video is to promote Michigan snowboarding and skiing (downhill and/or cross-country) and should appeal to young athletes. The video should make other kids want to get off their couches and onto Michigan's slopes or trails," says Steve Kershner, MSIA chairman and director of skiing at Shanty Creek Resort and Club.

All entries must register at http://www.goskimichigan.com/ . Each registrant will then receive press passes to the Great Lakes Snow Series Freestyle Ski & Snowboard Competitions.

"We included the press passes so that students can participate even if they don't ski or snowboard. The competitions are a great way to get some awesome video footage," Kershner added. Submission deadline is February 20, 2006. Contest details and all registration information is available online at http://goskimichigan.com/ .

Source: Michigan Snowsports Industries Association

CONTACT: Mickey MacWilliams, MSIA Executive Director, +1-248-620-4448,
cell: +1-248-330-5558, micmetro@aol.com

Web site: http://www.goskimichigan.com/

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