Intent MediaWorks, Mediaguide Combine P2P Distribution, Airplay Reporting and Download Tracking

Intent MediaWorks, Mediaguide Combine P2P Distribution, Airplay Reporting and Download Tracking

Offers Content Owners First Unified View of On- and Off-Line Music Exposure While Fueling Legal File Sharing, Music Sales

NEW YORK, Jan. 24 /PRNewswire/ -- Mediaguide, the leading provider of digital fingerprinting technology, and Intent MediaWorks, the world's largest distributor of licensed music via peer-to-peer (P2P) file-sharing networks, today announced a partnership to combine tracking and reporting of music from on-air and online radio broadcasts with legal P2P music downloads. The joint services will allow content owners to drive fan exposure and revenues as well as track the popularity and consumption of their music across both online and offline media.

Mediaguide's proprietary digital fingerprinting software will identify songs that are uploaded to the Intent system, which tracks file-sharing networks comprised of more than 250 million consumers across the Internet, to determine whether the songs have been licensed. Non-licensed tracks will be blocked until rights holders have entered a license arrangement with Intent.

"This partnership provides a legal means for consumers to share music over the Internet and for innovative music discovery by presenting radio airplay tracking from college, non-commercial and commercial radio with file trading," said Paul Wright, vice president business development of Mediaguide. "This ensures that rights owners receive appropriate compensation for their work and can directly leverage their offline exposure for online sales. This is particularly powerful for the growing number of independent artists who, for the first time, will be able to see for themselves exactly how many times their songs are played and downloaded."

Intent allows music rights holders to determine how they want to present their content to consumers online, from charging a fee to offering free promotional or ad-supported tracks for sharing. This allows consumers to access "free" tracks in a P2P environment, while providing rights holders with exposure and revenue. The combination of Intent digital rights management (DRM) and Mediaguide fingerprinting technology will offer content owners legal, protected access to the P2P file-sharing community on their own terms.

"The age of direct-to-consumer sales of music over the Internet just accelerated," said Les Ottolenghi, CEO of Intent MediaWorks. "For the first time in the short history of Internet music, on-air radio broadcasts will be tracked against P2P content downloads. Consumers will benefit with better access to more music while rights holders like publishers, songwriters and artists will have a more complete understanding of the popularity of their music."

To combine the tracking of on-air and online radio airplay as well as P2P trading activity, Mediaguide will add Intent P2P trading data to its reporting systems via its existing partnership with Internet radio data provider, Radiowave Airplay Monitor. This will create the industry's most comprehensive and affordable market intelligence on these three mediums for content owners.

About Intent MediaWorks

Intent MediaWorks, headquartered in Atlanta, Georgia, is the world's largest distributor of authorized peer-to-peer (P2P) download entertainment media over popular P2P applications. Intent's business is to provide legal, safe and secure means for distribution of entertainment and corporate media via P2P and Web technologies. It is the only P2P service that combines both fair payment to content owners and "free" ad sponsored downloads to consumers.

Intent's customers are content owners, content producers, media companies, artists, advertisers and technology providers to the media industry. Intent has attracted advertisers and developed turnkey solutions for marketing content (free and for sale) through affiliation agreements with leading open P2P software distributors. In addition, Intent offers major media owners secure, ad-sponsored content distribution over a closed P2P application. Intent integrates the viral power and social networking of P2P file-sharing with online marketing to distribute Indie and branded music, videos, film, TV programs and advertising to an audience of over 60 million consumers per month. Learn more about Intent at www.intentmediaworks.com

About Mediaguide

Mediaguide's proprietary digital fingerprinting technology monitors over 2,500 radio stations across the United States 24 hours a day, 7 days a week -- that's more than the combined number of stations monitored by its closest competitors.

It is the first and only company to electronically monitor college, non- commercial and commercial radio stations. That combination gives Mediaguide the unique ability to provide airplay information that had been available only to and about commercial mainstream artists to include self-released and independent artists, and those who want to discover and support them.

The Mediaguide Monitor(TM) platform provides music industry professionals, artists, songwriters and radio station directors with online, real-time access to the most comprehensive and cost effective radio airplay information available. Learn more about Mediaguide at www.mediaguide.com.

Source: Mediaguide

CONTACT: Jennifer Kronstain, CooperKatz & Co. for Mediaguide,
+1-212-455-8016, jkronstain@cooperkatz.com; Jason Kreuzer, Intent MediaWorks,
+1-404-551-4636, jason@intentmediaworks.com

Web site: http://www.mediaguide.com/
http://www.intentmediaworks.com/

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Profile: intent