Cramer-Krasselt Ads Voted Most Popular, Funniest of the Year

Cramer-Krasselt Ads Voted Most Popular, Funniest of the Year

CareerBuilder.com Spots Named Among the Best of 2005

CHICAGO, Jan. 4 /PRNewswire/ -- The CareerBuilder.com "working with monkeys" television ads that started the year ranked among the most popular in USA Today's Super Bowl Ad Meter poll closed out the year still a strong consumer favorite. The ads, created by Chicago-based independent Cramer-Krasselt, recently scored among the Top Ads of 2005 as determined by the newspaper's end of year Ad Track Survey. In addition, one of the spots was selected as the funniest television commercial of the year in a TBS online poll.

The USA Today survey, which gauges "likability" of ads with the viewing public, places the CareerBuilder.com spots fifth most popular overall and in the top ten for male, female and young adults demographics. One of the spots also placed first in the online voting used to select ads for TBS's "Funniest Television Commercials of 2005" special, which aired December 28.

"Humor is a great way to grab a viewer's attention," said Peter Krivkovich, C-K president and CEO, "but an ad can't just be funny for funny's sake. There needs to be a strategic insight behind it and, at the end of the day, it needs to move the needle for your client's brand. This campaign did that overwhelmingly."

After debuting these ads on Super Bowl XXXIX, CareerBuilder.com saw record jumps in traffic, applications and resumes. And job seekers found more jobs than ever as CareerBuilder.com's job postings surged, further strengthening the company's leadership position in the industry. CareerBuilder.com was so pleased with the results that it was the first company to make a buy for Super Bowl XL.

"The Super Bowl in 2005 served as a fantastic platform for CareerBuilder.com to get our message out to the largest numbers of both job seekers and employers. With the subsequent dramatic jump in both job seeker site traffic and employer job postings, we were eager to secure a significant presence in the 2006 Super Bowl," said Richard Castellini, VP of Consumer Marketing at CareerBuilder.com.

The CareerBuilder.com campaign marked the second time that C-K has scored big during the world's most watched television event. The agency also created the iconic Master Lock "Shot Lock" spot that was named the best Super Bowl ad of the decade by the New York Times.

About Cramer-Krasselt:

Rapidly growing Cramer-Krasselt is the fourth-largest independent agency in the United States with 2005 billings expected to exceed $642 million, a 15.3 percent growth over 2004. Frequently featured for its creativity in Communication Arts, the agency is headquartered in Chicago, with offices in New York, Milwaukee, Phoenix and Orlando, Fla. Its client list is representative of major brands across virtually every industry. They include: AirTran Airways, BASF Corporation, CareerBuilder.com, Cellular South, Comcast Spotlight, Corona Beer, H. J. Heinz Co., Hyatt Hotels, Master Lock, Spice Islands, Steve Madden shoes, Ski-Doo and WellCare Health Plans. Cramer-Krasselt's public relations subsidiary, CKPR, is ranked among the nation's top 15 agencies. For more information, visit Cramer-Krasselt at http://www.c-k.com/ .

About CareerBuilder.com:

CareerBuilder.com is the nation's largest online job site with more than 20 million unique visitors and over 1 million jobs. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and Knight Ridder, Inc. (NYSE:KRI), the company offers a vast online and print network to help job seekers connect with employers. CareerBuilder.com powers the career centers for more than 800 partners that reach national, local, industry and niche audiences. These include more than 165 newspapers and leading portals such as America Online and MSN. More than 50,000 of the nation's top employers take advantage of CareerBuilder.com's easy job postings, 15 million-plus resumes, Diversity Channel and more. Millions of job seekers visit the site every month to search for opportunities by industry, location, company and job type, sign up for automatic e-mail job alerts, and get advice on job hunting and career management. For more information about CareerBuilder.com products and services, visit http://www.careerbuilder.com/ .

Source: Cramer-Krasselt

CONTACT: Marty Ellery of Cramer-Krasselt, +1-414-227-3508,
mellery@c-k.com

Web site: http://www.c-k.com/
http://www.careerbuilder.com/

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